How The Jaybro Group is leveling up its culture by teaching their employees to think and act like owners. As the War for Talent continues to rage across the global workforce, a few companies have made bold moves to make themselves what we might call “employers of choice.” In other words, they’re building the kinds of organizational cultures that allow them to attract and retain world-class talent even in the face of tremendous competition. A prime example of a company leading the way in building a standout organizational culture is the Jaybro Group, a full-service supplier of consumables, safety, geosynthetic fabrics, temporary fencing, and barriers to the infrastructure and construction sector in Australia and New Zealand. In April 2021, Jaybro received an award that simply made official what everyone at Jaybro already believed. Jaybro was officially certified as a great workplace by the Global Authority, Great Place to Work®—an organization recognizing the best places to work in Australia for more than 14 years. “Being a Great Place to Work gives us an advantage as we continue to attract the best talent and build brand recognition in the civil and infrastructure supply sector,” says Alison Passey, Jaybro’s Group HR Manager. “The employees who are an excellent fit for our culture remain with us for longer, are happier, and are more engaged in their work because they have found their ‘tribe.’”

How many times have you been a customer and heard that line? It usually happens right after you bring a product or service defect to the attention of someone at an establishment where you’re spending your hard-earned money. I was on the receiving end of this statement recently. It was tempting to give a customer service lecture to the person in front of me, faultless as he may have been.

In almost every business, the cost of human capital is one of the biggest expenses, sometimes as much as 70% of a company's annual budget. Despite this fact, many organizations don't invest in an employer brand plan. Similar to lead generation campaigns that target new customers, this brand communication plan focuses on the talent audience. With unemployment continuing to trend under 4%, and companies' focus on employee recruitment and retention as we all fight in the war for talent, savvy leaders are starting to invest in employer brand strategies as part of their growth plan and competitive advantage. Here's How to Play by the Numbers:

Inspired to diversify their employee-owned business, Malco Products has revived an abandoned factory and its iconic brand from the bottom up. The U.S. has been bleeding manufacturing jobs for decades. Back in 1980, for example, more than one-third of men with a high school degree worked in the manufacturing sector . But those numbers soon began a rapid decline fueled by a combination of factors ranging from the rise in automation and rising competition with nations like China to an increase in the so-called “skills gap” that left many manufacturing jobs unfilled due to a lack of workers qualified to fill those openings. That’s why, today, manufacturing jobs make up about 8% of total employment , according to the Bureau of Labor Statistics.

Individuals in the workplace need to feel appreciated in order to enjoy their job, do their best work, have positive work relationships, and stay with their organization long-term. The key ingredient in meaningful, significant, and effective appreciation is individualization—expressing appreciation in the recipient’s preferred “language.” Varying the ways company leadership communicates appreciation will improve chances of hitting the mark, so we've compiled 10 ways leaders can express appreciation in the workplace and foster positive work relationships in order to establish a recognition culture:

The War for Talent is now in full swing. As the economy continues to reopen, companies have begun hiring again in earnest—driving the unemployment rate closer to pre-pandemic levels. At the same time, the number of open jobs in the U.S.—an estimated 9.2 million—is now breaking records. It’s one of those rare times in recent history where the number of job openings exceeds the number of unemployed people actually looking for a job.

I once had a conversation about how people get confused between “killer apps” and “the operating system.” For example: Business people get terribly frustrated when the latest management program or tool they’ve turned to doesn’t bring about lasting change. We always point out that great programs like Lean, Total Quality Management or the “Best Customer Service Plan Ever” are great apps – all super-effective tools that don’t build great companies all on their own.

A few years back, we hosted our Annual Great Game of Business Conference with the theme, “The Wisdom of the Crowd.” The event has always been a great place to learn from other open-book practitioners, and specifically remember this Gathering's opening keynote speaker James Surowiecki speaking about his book, The Wisdom of Crowds, which discusses how the collective wisdom of a group can outweigh the wisest person within the crowd. I was conflicted. How can the average of a group of contributors yield a greater result than that of the highest member in the group? For me, this was a hard-to-understand concept that seemed to severely oppose my traditional, mathematical thinking.

Companies with the best people will dominate their market. Jack Stack has been saying it since SRC set their 2019 Critical Number™ as "People." But how do you attract, and maybe more importantly, retain the best employees as we head into a post-pandemic world? By providing them with more than a day job, but a career where they're learning, growing, and contributing to the success of the organization.

A company is only as good as its people. Everyone knows that. So why is that in so many companies the vast majority of the information-hoarding and decision-making happens only at the top? Why have we been holding onto a managerial system invented decades ago to fit an industrial society that tells us that only the CEO and the rest of the C-Suite are smart and capable enough to drive the company forward?