In almost every business, the cost of human capital is one of the biggest expenses, sometimes as much as 70% a company's annual budget. Despite this fact, many organizations don't invest in an employer brand plan. Similar to lead generation campaigns that target new customers, this brand communication plan focuses on the talent audience. With unemployment continuing to trend under 4%, and companies' focus on employee recruitment and retention as we all fight in the war for talent, savvy leaders are starting to invest in employer brand strategies as part of their growth plan and competitive advantage. Here's How to Play by the Numbers:
I have often heard that The Great Game of Business® seems like it is geared toward manufacturing companies, or organizations that are more product-based. That was my initial impression when I first read the book. While the practice of open-book management seems versatile, some of the rules may seem like they do not apply to a service-based company. But once you open the books and start playing The Game, it is easy to adapt.