One Sentence Engagement? Is it truly possible to condense the science of employee engagement into a single sentence? It is and I’m about to convince you of that. But first I need to explain why I’m taking this extreme exercise in reductionism. Studying leadership and employee engagement has been a passion of mine for the last couple of decades. As an entrepreneur, I used engagement to chase and eventually catch a Best Place to Work award. As an author, one book on engagement somehow turned into three. One speech turned into a global tour. And this article on engagement is number one hundred and something. <> I know of no topic that is more important to the long-term success of a business than engagement.
How The Jaybro Group is leveling up its culture by teaching their employees to think and act like owners. As the War for Talent continues to rage across the global workforce, a few companies have made bold moves to make themselves what we might call “employers of choice.” In other words, they’re building the kinds of organizational cultures that allow them to attract and retain world-class talent even in the face of tremendous competition. A prime example of a company leading the way in building a standout organizational culture is the Jaybro Group, a full-service supplier of consumables, safety, geosynthetic fabrics, temporary fencing, and barriers to the infrastructure and construction sector in Australia and New Zealand. In April 2021, Jaybro received an award that simply made official what everyone at Jaybro already believed. Jaybro was officially certified as a great workplace by the Global Authority, Great Place to Work®—an organization recognizing the best places to work in Australia for more than 14 years. “Being a Great Place to Work gives us an advantage as we continue to attract the best talent and build brand recognition in the civil and infrastructure supply sector,” says Alison Passey, Jaybro’s Group HR Manager. “The employees who are an excellent fit for our culture remain with us for longer, are happier, and are more engaged in their work because they have found their ‘tribe.’”