The Great Game of Business is centered around 3 very practical principles; Know & Teach the Rules (educate your employees on the business), Follow the Action & Keep Score (empower your employees to help improve the business), and Provide A Stake in the Outcome (engage your employees by rewarding them for exceptional performance). The idea is that when you share and teach the financial information to employees, explain how their daily actions affect the 300company's finances, and give them something to gain for their part in advancing the company, they become much more engaged in making sure the company sees success. Because the company's success becomes their success. They start to think, act, and feel like owners of the company. Creating an ownership mentality within the organization.