We asked the President of The Great Game of Business, Darin Bridges if he thinks business owners should be raising their prices right now. His response, "hell, yes." Protecting Margins Now, So You Can Fund Growth Tomorrow We've always had a saying at SRC. When the economy goes down — it's not the time to be asking for price increases. You've got to do it while the economy is going up. Everybody knows costs are going up right now — they're creeping up everywhere. We've heard the horror stories of the price of lumber, and surcharges keep emerging. It can be a scary thing, but within an inflationary environment, price increases are regular, and they're a crucial part of protecting margins. So how do you protect margins? This is where the whole idea of engaging your employees in the business and the finances comes together. Educating employees on how they make an impact and getting them to take ownership in what they do is so important. When they're aware of inflation and how that impacts the company, they're able to monitor expenses in their area of the business to help stay on top of costs. One man, one owner, one business leader can't do it all. You have to get your people to constantly and proactively find ways to reduce costs. Getting your costs under control and then going for the price increase will help maintain margins. You've got to be able to protect your margins to continue to fund growth, fund your people, fund the retention, and all the things necessary to see success for your business.
It's been two years since Covid shut the economy down. And nothing has been the same since. What's crazy is how things continue to change on what seems like a daily basis. Variances are the name of the game. We were already dealing with supply chain delays and the constant upward pressure of inflation caused by the shortages of parts and people in the marketplace. The price of freight is skyrocketing—and that was all before the war in Ukraine erupted. Suddenly, we need to add in the additional upward pressure on the price of oil and commodities like wheat—did you know Russia is the world's largest producer of wheat and Ukraine is fifth? There are also precious metals like nickel, which is a big Russian export. Nickel is used to make everything from stainless steel to appliances and batteries, which are rising in price because of the shortages. Now mix in the fact that interest rates will be rising for the first time since 2018, and every business is faced with solving a dynamic puzzle with lots of moving pieces.