The Great Game of Business Blog

  Unfortunately, it’s not just decades-old companies that hoard information or run out of cash. It happens to companies of all shapes and sizes every day. And sometimes they’re even being told it’s good for their business. If that sounds crazy to you, you’re right. It’s crazy. And what about schools and innovation centers that teach a generation of young entrepreneurs what they need to do to succeed but don’t include classes on managing cash?

  Planning is the pinnacle for any business. Without goals and plans to attain those goals, your company will struggle to grow and improve. In fact, a study published in the Journal of Management Studies stated that although businesses can find success without planning, companies with a plan grow 30 times faster than those who do not have one.  Springfield Remanufacturing Corporation (SRC) is well-known for its High-Involvement Planning™ structure. Using this structure, all SRC divisions develop their strategic plans and come together as a collective organization—involving everyone in the company, from hourly employees to management, in the planning process.     While it might seem extensive, this process proves an integral component of our open-book management structure. Over the years, educating, empowering, and engaging everyone at all levels in the business has repeatedly generated positive results. SRC uses four types of planning that translate directly into our sustainable business success. Let’s dig deeper into each of these four key types of planning:

  Right from their rocky start in 1983 (who else starts a business with an 89-to-1 debt-to-equity ratio in the middle of a recession?), Jack Stack and the team at SRC started planning ahead. Not just for the next day, week, or month. Or even for the next year. For their entire history as a business—which has grown from a single factory into a collection of ten businesses and 1,800 associates—SRC has been planning ahead for a decade at a time.

Now that you are ready to start business planning for next year? Here’s a checklist for jump-starting the process. Start with a Vision Think about the business - where you came from, where you are, and where you want to be. Pick an appropriate time-frame, maybe 3-5 years out and think, "How will the business look?" Think of revenues, people, locations and lines of business.

Recessions are painful. They cause businesses to close—and billions of dollars in capital to melt away. Recessions are also about more than just a dip in economic activity. They get personal. People lose their jobs and a way to support their family. Recessions strain our social safety net and put lives at risk. The only good thing about a recession is when it ends. But there’s another ugly truth about recessions—there’s always another one right around the corner. Historically, recessions hit the U.S. economy about every 10 years or so. That means even as we struggle to get through the current recession triggered by the COVID-19 pandemic, we can also start the clock on when the next recession will hit. Recognizing that 2020 has been a heckuva year, the question becomes: What are you doing today to plan for the next recession?

    Every October, we conduct our second sales-and-marketing meeting of the year (the first is held in June)—a ritual we’ve continued every year since 1983. The sales teams from each of our divisions make presentations to everyone inside the company—including our board of directors—and we ask our people to vote on their confidence in those plans. For us, this process—what we call High-Involvement Planning—is the lynchpin of how we build a true culture of engagement inside our business.

What a 9-year-old Can Teach Us About Life One Saturday morning, I found myself standing and watching a Little League baseball game. I had a mask on my face and was safely isolated away from anyone else. It was so weird. But I enjoyed being outside in the sun, hearing the familiar sounds of a ball popping into leather and the pings of the bat when hitters made contact. It almost felt like the start of something new.

It’s one thing to teach a strategic planning process, but it’s another thing altogether to actually practice what you preach. Here at The Great Game of Business®, not only do we talk the talk, we walk the walk. 

At SRC Holdings, we see our succession management program as one of our most important strategic advantages. It is also one of our greatest challenges because our managers must not only be good at their jobs but also good at building and maintaining our culture. Every year, we dive deeply into our workforce and employment data to evaluate ownership succession planning results while actively supporting the progress and alignment of our strategic workforce goals. During this process, the big objective is to complete detailed strategic workforce planning. The goals of this process can be achieved by answering four basic questions: 

Too many organizations get into trouble because they don’t have a proper planning structure. Even companies with a planning rhythm often only plan for what they expect to happen and the business they expect to deliver. In our experience, life (and business) is “like a box of chocolates”, you really can’t be sure what you’re going to get next! So, how do you prepare for the unexpected? What’s your backup plan? In business, you need to prepare for surprises in the marketplace by having a robust, proactive, and continuous contingency planning process. By business contingency planning, we mean a proactive process of planning for both the short-term and long-term security of your company. Our definition of contingency is a product or service that has already been researched, developed, and cost-justified, and can be activated on very short notice. It’s a key part of your sales planning process. So, what would you do if 10% to 20% of your revenue suddenly disappeared at this moment? Would you be ready to activate contingencies—a plan B?

As you likely know, forecasting is an integral part of what we do at SRC Holdings Corporation. We come together twice a year to create a plan of what our organization will look like one year out, five years out, and even 10 years into the future. This is where our organization can, according to the legendary business writer Jim Collins, identify its BHAGs – or big hairy audacious goals. Whenever we wrap these meetings, there’s almost always a sense of euphoria among us: “Wow! We are going to accomplish some great things together!”  It's incredible to see everyone excited about where we’re headed together and what we plan to accomplish. But I want to push the pause button here for a minute because this is where a lot of organizations get tripped up. Putting your targets out there isn’t the conclusion. It’s just the beginning. 

A few years ago, the executives at banking giant Wells Fargo issued a new strategy for their business: the overall goal was to create long-term banking relationships with their customers. And to measure how well the company was executing on that strategy, they began tracking “cross-selling.” In other words, employees would be measured, and rewarded, based on the number of different accounts—from deposits and credit cards to auto loans and mortgages—a customer opened with the bank. The CEO at the time even coined a slogan: “eight is great” to illustrate the optimum number of accounts a customer might have with the bank.  On paper, you could argue that the more accounts a customer had would likely equate with a longer-term relationship with the bank. But, if you’ve been paying attention to the news for the past few years, you know that things went spectacularly wrong.