A conversion with Ari Weinzweig from Zingerman’s Community of Businesses. The pandemic has hit restaurants hard across the country. Even those that have remained open by offering delivery and take-out service have seen sales—as well as profits—drop, often by a lot. There’s also the question of how to manage furloughed or laid off staff—and when to bring them back to work. Finding answers to those questions remains top of mind for Ari Weinzweig, the co-founder (with Paul Saginaw) of Zingerman’s Community of Businesses (ZCoB), a collection of what is now 11 ventures based in Ann Arbor, Michigan. ZCoB includes an array of industries such as a deli, a bakery, a mail-order fulfillment house, a caterer, a training business (that teaches open-book management among other topics), a coffee company, a creamery, a restaurant, a candy maker, an event space, and most recently, a Korean restaurant. ZCob also includes a separate business called Zingerman’s Service Network that provides administrative services to its sister companies.

The coronavirus pandemic, and the subsequent economic shutdown, has seemed to punish some businesses more than others. That’s especially true for anyone in the travel, hospitality, or restaurant industries—all of whom have been essentially shut down with the economy. For these business owners, the rescue package offered by the government—and the payroll protection program, or PPP, in particular—offered a short-term lifeline to keep companies alive and people employed.

When you travel just about anywhere throughout the world, there is a bond that brings people together: Jobs. The desire to earn a living, provide for a family, and give back to one’s community is universal. But the bonds that we all share go beyond what we do or where we work. There’s something else we’re all searching for—a way to leverage business to help close the gap between the so-called “haves” and the “have-nots” that increasingly plagues our societies. We’re looking for a way where everyone can earn the opportunity to win and get ahead. We’re also searching for a way to make work more engaging and participatory. To give people a voice in the work that they do and to give them the opportunity to earn a reward that truly reflects their hard work. We wonder if there is a way to leverage business in a way that creates a better, more equitable society that future generations can build on. In short, we’re all looking for a better way to run a business that gives every worker the chance to grab the brass ring for themselves.

Van Belle Nursery, Inc.—a 2016 Great Game of Business® All-Star based in Abbotsford, British Columbia—was recently recognized by the Abbotsford Chamber of Commerce for its business excellence in corporate social responsibility. The award, along with other local business award recipients for various categories, was presented during the 24th annual Abbotsford Business Excellence Awards gala. Dave Van Belle, the company’s CEO, says that he and the company were nominated for the inaugural award, which was established to honor businesses that serve as an aspirational example for how business could be run better in a variety of ways.

“Open-book management” was one of the popular phrases that got applied to the leadership system, The Great Game of Business®, that Jack Stack and his associates at SRC created back in 1983. But as Stack himself has said many times, most people don’t like to be managed. They like to be lead instead. In that spirit, perhaps it’s time we start thinking of Great Game™ as a form of what we might call “open-book leadership.” A fantastic example of open-book leadership in action comes from the front lines of a grocery store in Austin, Texas—H-E-B. Starting back in 2016, the large grocery chain began sending managers and employees—who H-E-B calls “partners”—to The Great Game of Business Conference to help inspire them in rolling out Great Game practices throughout the company.

The word profit can mean many things to many people—especially in our current political climate. But for an increasing number of folks, profit has become a negative term—a dirty word—which has huge implications for the economic sustainability for businesses across the world. At a time when company values and purpose have gone mainstream, and when even the Business Roundtable has begun prioritizing stakeholders over shareholders, the basics of what goes into making a profit has come under fire.

More and more news stories these days center around the R-word: recession. It certainly came up often enough at the 2019 Gathering of Games—including in Jack Stack’s keynote speech. There are plenty of warning signs to catch your attention. The list of potential culprits as to who or what might bring the country’s economic expansion to a halt ranges from tariffs and trade wars to increasingly long lead times and historically low unemployment rates. What’s interesting is that Stack and his team at the SRC family of companies have been forecasting a recession to hit in 2019 or 2020 for the past 10 years—a process they kicked off right after the last recession just about obliterated the economy. Part of the rationale behind that forecast was experience:

When John Costello took the stage on the second day of the 27th Annual Gathering of Games conference, he had already won a bet with his wife, who happened to be in the audience. Costello, the CEO of Cherry’s Industrial, had wagered that it might only be a few minutes into his talk before he’d start crying. He was right. But the tears that Costello shed on stage—which then quickly spread among the 700 rapt audience members—weren’t tears of sadness. They were tears of relief; freedom from a heavy burden that he had been carrying on his shoulders for years.

Everybody loves a great story. So what’s yours? The benefits of good storytelling ripple out from gaining exposure to new customers, partners, and even employees—all of whom may be inspired to join your cause. Your story should be part of your brand and, at a minimum, be part of your website. But you don’t have to stop there. You can also use your story to connect with the media, or as an internal tool to help on-board new employees to help them understand what your company culture is all about.

About Innotec The founders of Innotec, a manufacturer based in Zeeland, Michigan, wove the open-book principles of The Great Game of Business into the DNA of their business right from the get-go in 1992. “We based our organization on the same practices that SRC uses,” says Nick deVries, Innotec’s head of finance. “We want to give ownership and the information needed to make decisions directly to the people doing the work.”