I believe Evergreen™ businesses are the most important companies in our society today—successful, profitable, and lasting companies, those that positively impact their employees, customers, suppliers, communities, and most importantly, families. These companies are fueled by purpose, put people first, and are committed to continually growing to last 100 years—or more. In many Evergreen companies, GGOB plays an essential role in the competitive advantage that these businesses enjoy.