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Running a small business can feel like an endless balancing act between growing your team, hitting your numbers, and keeping the lights on. That’s where strategic small business coaching comes in!
A strong coaching framework isn’t just about advice—it’s about empowering your team, building a culture of trust and financial transparency, and setting a clear path to sustainable growth. And that’s exactly what The Great Game of Business® offers.
In this guide, we’ll explore how small business coaching drives tangible results, what to look for in a coaching framework, and how GGOB’s proven system helps organizations grow stronger, smarter, and more united.
We’ll also share how you can dive deeper at the Great Game Conference, an exclusive event where leaders and teams align around transparency, collaboration, and profitability with keynotes, workshops, and peer networking!
What Is Small Business Coaching and Why Does It Matter?
Small business coaching is a structured process where certified coaches guide business owners and leaders through challenges, strategy development, and long-term growth planning. But coaching is often misunderstood.
Unlike consulting, which often offers done-for-you solutions, coaching emphasizes empowering leaders to make their own informed decisions. It’s about developing internal capabilities rather than outsourcing expertise.
Common misconceptions include:
- Thinking coaching is only for businesses “in trouble”
- Assuming it’s all motivational and no strategy
- Believing it’s a one-size-fits-all solution
The ideal coaching relationship is personal, practical, and results-focused. For small business owners with limited time and resources, that kind of support can be a true game-changer.
How Small Business Coaching Supports Long-Term Success
Managing a small business presents its own unique set of challenges, including limited resources, adapting to shifting markets, and the need to handle multiple roles and responsibilities.
Whether it’s managing cash flow, developing your team, or improving operations, business coaching brings clarity and accountability from someone who understands your pain points because they’ve faced them firsthand. That’s the Great Game difference!
Coaching Outcomes: The Data Speaks for Itself
According to the International Coaching Federation, organizations that invest in business coaching see:
- 70% increase in individual performance
- 61% improvement in business management effectiveness
- 86% return on investment for every dollar spent on coaching
These numbers tell a compelling story. Coaching isn’t just a feel-good initiative—it delivers measurable ROI.
Beyond the numbers, business coaching fosters a culture where everyone understands the goal, how they contribute, and feels empowered to make a difference. And that’s the foundation of long-term success for any small business!
The Difference Between Coaching and Consulting
It’s easy to confuse coaching with consulting because they’re both designed to help you improve your business. But the way they create impact is fundamentally different.
- Consultants often step in to solve a specific problem. They analyze, advise, and hand over a solution. Once the deliverable is complete, they move on. It's a transactional relationship focused on expertise and outcomes.
- Coaches, on the other hand, partner with you to build your capacity as a leader. Rather than handing you the answer, they ask the right questions, provide structure, and guide you to uncover strategies that work within your business context. The goal isn’t just solving one issue; it’s developing long-term capability and alignment within your team.
While consultants often provide short-term fixes, Great Game of Business coaches work alongside you to empower your team to solve their own challenges and implement small strategies that stick.
Choosing the Right Business Coaching Framework
With so many coaching models available, it’s important to choose one that aligns with your values and goals. Here are some easy guidelines to follow!
Key Elements to Look For:
1. Financial TransparencyCoaching should help your team understand how the business generates revenue and how they can contribute to it. When your team grasps the numbers, they make better decisions.
2. Accountability at Every Level
With the right framework, accountability becomes an integral part of the culture, where employees take ownership of their outcomes instead of waiting for instructions.
3. Employee Engagement
The best coaching systems turn passive employees into proactive contributors who are fully invested in the business’s success. For example, GGOB’s MiniGames™ are practical tools that tie daily activities to company-wide goals.
4. Cultural Fit
A coaching framework isn’t just about tools. It should align with how your company thinks, operates, and leads. The best systems become part of your culture!
Why GGOB’s Coaching Approach Creates Lasting Impact
GGOB’s proven coaching system isn’t based on theory—it’s built from the real-world experience of business leaders who needed a better way to grow.
Here’s what makes GGOB coaching different:
Financial Transparency
Instead of hiding financials, GGOB encourages leaders to share numbers in a way their teams can understand and act on. When employees know what’s at stake, they make smarter decisions. It’s not just about access to numbers, it’s about creating understanding and shared responsibility.
Business Financial Literacy
GGOB coaches do more than keep tabs on the numbers. They teach leaders and teams how to read and respond to financial signs. This builds trust, clarity, and ensures everyone is on the same page.
Ownership Culture
At the heart of GGOB’s system is a mindset shift from "that’s not my job" to "how can I help us win?" Coaching helps instill a sense of shared purpose and ownership across every level of your business!
Frequently Asked Questions (FAQ)
What should I expect from a business coach?
A certified business coach brings structure, accountability, and an outside perspective. At GGOB, this means helping you build strong leadership, align your team around key metrics, and establish a communication rhythm that drives performance. It’s hands-on, ongoing support, not a one-time fix.
How does coaching improve small business success?
Small business coaching helps you focus on what really moves the needle. With the right coach, you gain clarity on your goals, learn to track the numbers that matter, and build a more accountable, empowered team. The result? Smarter decisions, better alignment, and a culture that supports long-term growth!
How is GGOB different from EOS or Scaling Up?
While frameworks like EOS and Scaling Up focus on systems and leadership structure, GGOB goes deeper into employee engagement and financial transparency. We teach your whole team how the business works and how to help it win.
Unlike EOS or Scaling Up, GGOB emphasizes a company-wide understanding of finances and employee-driven performance. GGOB's framework is built around real-time engagement, financial literacy, and team alignment, empowering every employee to contribute to the success of your business.
Get Started with Our Free Virtual Workshop
Ready to take the first step? We make it easy to explore our coaching approach through the Discover the Game Virtual Workshop, a free, introductory session where you’ll learn the fundamentals of financial transparency, leadership alignment, and employee engagement!
You’ll walk away with fundamental tools, clear frameworks, and ideas you can use immediately.
Experience the Great Game of Business Conference
There’s no better way to understand the impact of great coaching than seeing it firsthand. You don’t want to miss this high-energy event! At the Great Game Conference, you’ll hear stories from companies that’ve transformed their teams, culture, and bottom line.
When we go all in together, we win together.
It's Money. It's People. It's Both
Small business coaching isn’t about getting one-size-fits-all answers; it’s about creating a unique framework that empowers your team, aligns your leadership, and builds a culture of trust and transparency.
Our coaches have helped thousands of companies transform the way they do business. Will your company be next? Start with a free workshop. Attend the conference. And discover a better way to lead!
