The number one rule of running a business is “know thy numbers.” We depend too much on accountants, bookkeepers, CPAs, controllers, etc. to inform us on our numbers. In my experience these folks, as necessary as they are, mostly look in the review mirror. We can’t do anything about the past. What if you, and your entire team could see through a clean windshield and forecast the financial performance of the business? Would your business be more financially fit? This conflict between the past, present and future is holding back great people in great businesses. Nothing is worse than feeling like you are not living up to your full potential.