In business, there isn’t anything more important than cash. Cash is the oxygen of the business that enables it to survive and prosper.
While a business can survive for a short time without sales growth or profits, without cash it will not survive. For this very reason, the inflow and outflow of cash must be carefully watched and managed.
Employees and Cash Knowledge
If you were to ask your employees, “Who generates the cash?” what would they say? Would they point to your sales team? Management team?
In reality, the employees generate and ultimately control cash in your company. Unfortunately, few employees receive the education, information and reinforcement they need to understand how their actions and decisions directly impact the company’s performance.
If your company operates in an open-book fashion, you’ve already taken the steps to ensure your employees have access to vital financial information. The next step is to ensure that they understand the financial metrics in your business, one of the most important being cash.
Cash generation is the difference between all the cash that flows into the business and all the cash that flows out of the business. Cash flows into the business from sources like product sales and from lenders or investors. Cash flows out of the business for items like wages, materials, sales made on credit, equipment purchases, inventory and tax payments. But how do you clearly demonstrate this process to your employees?
We’ve put together this training bite to help you explain the concept (and importance) of cash to your employees in less than 15 minutes.
Goal: Demonstrate the flow of cash through the business and highlight the many decisions that they must make in order for the company to not only survive, but also prosper.
- 8 - 10, clear two-liter soft drink bottles
- Black marker
- Food coloring
- Copy of the company’s cash flow statement and income statement (provided as reference)
Set-up: Using the clear two-liter soft drink bottles, write your sources of cash (i.e., sales and lenders) with a black marker on some of the bottles. Next, write the names of cash outflow items on several other bottles (i.e., COGS, receivables, expenses, bonus, capital, etc.). Fill the sales and lender bottles with colored water before starting the demonstration.
Playing The Game:
- Explain to your group that the water in the first bottle represents the cash inflow sales (your primary source of cash). While explaining and educating everyone on each of the cash outflow items, slowly fill each of the other two-liter bottles with water from the sales bottle to represent that cash outflow’s respective share of the total cash inflow (sales). As each bottle is filled, be sure to emphasize to everyone how much water is left in the original bottle.
- Use this demonstration to highlight several different cash flow scenarios. Be sure to emphasize how the income statement is different from the cash flow statement and that while a company can be very profitable, it can still run out of cash.
For example, at the beginning of the exercise pour some of the sales water into the accounts receivable bottle to represent sales on credit. Continue pouring water from the sales bottle as you explain other company outflows, such as COGS and debt payments. Use some excess sales water to explain capital investments.
- As you proceed through this demonstration, keep in mind any real cash flow examples you can share with your employees. As you begin to run out of water before you reach some of the other bottles, ask the group questions like: What options do we have? What about the extra water in the accounts receivable bottle? What could we use that for? Also, show your group what decisions they need to make when they have excess cash and how these decisions can sometimes be just as difficult as when you are short on cash.
For many employees, this type of visual learning experience can help solidify not only how cash works, but also how little cash is often left in the company after costs and expenses are paid.
Educated businesspeople (regardless of what level they are at in the organization) will ask the questions:
- Is the business generating enough cash?
- What are the sources of cash?
- How is the cash being used?
A businessperson who fails to ask these questions will ultimately regret it.
Have you found any other creative ways to explain the importance of cash to your employees? Share your ideas in the comments below!
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