When the company does well, our professional lives go forward, but when the company doesn’t do well, eventually, it will impact the employees. The most common employee response to a company failure is “we never saw this coming!”
Over the last 10-20 years, we have watched large, successful U.S. companies enter into failure mode. It constantly hits our media networks.
It’s painful to see the impact of this demise on the people who have committed their professional lifetime to the failing company. The failure of the corporation never seems to be “fair” to these employees. So, it’s appropriate to propose that the company’s success has to be important to the employees.
Benefit From Employee Commitment
Whether an owner or manager, when you run a company, it is lonely at the top. The problems, challenges, opportunities and struggles are most often brought to you to solve. You wake up every morning and hope you will have the intelligence, power and strength to conquer the challenges brought to you today. Then, when you go home that night, the unsolved problems keep you awake.
There’s a way to share the responsibility and a way to get everyone involved (without diminishing your leadership or authority!). There’s a way to make sure your employees are never in the dark about the status of the company and, therefore, never “surprised” by any drastic measures you might have to take. In fact, there’s a way to get them to see (and support) your decisions before they’re even made.
Here are three statements in which I fully believe:
- Cash flow trends can be the ultimate measure and indicator of success and/or failure of the company performance.
- Your employees are begging you to be transparent with them.
- It is important to your employees that they can TRUST you.
Put These Three Statements to Good Use
If we can assume (and agree) that the above three suggestions are accurate, then employees really want to know the honest financial health of the company, which most often includes cash flow.
Don’t ever let your pride convince you to hide the bad news, or get in the way of being honest. Honesty doesn’t have to be easy, and doesn’t always have to be good news, but it is necessary and fair in every trusting relationship.
It would serve you and your conscious well if you identified a few of the key “success/failure” financial indicators of your company’s performance, and then plan a way to start sharing with the employees the “score” involving those indicators.
You might start with your annual update, and then enhance that communication to a quarterly update. You should look forward to when your employees start to ask you questions like:
- Why did that number go up?
- How does this number impact that numbers results?
- What can we do to make that trend better?
When this happens, YOU HAVE ARRIVED! Your team, however many, are asking the questions, are asking to be more included in your game of business and want to learn more about the numbers and how to positively impact the future. You will gain support and teamwork in the future course of your business. Your entire workforce will be engaged in supporting your quest to “win the game.”
For those employees who don’t embrace the information and learning, keep a close eye on them. Their heads are in the sand, and hopefully (not a recommended corporate strategy) they don’t treat your product/service/customers/clients and fellow employees that way.
In conclusion, here is what your company’s cash flow means to employees:
- Continued employment
- Commitment to the team and organization
- Faith in the future
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