At a recent client planning session, the CEO was participating in a discussion about strategy, which led to a challenging question on the overall business model. ‘Should we remain more operationally focused, or redesign to be more outwardly “sales”-focused?’ It was an interesting question for sure, and the discussion yielded many new ideas. But the most interesting part of the exercise for me was watching the team interact with each other in an intense debate over well-established norms in the business and whether or not to continue with the status quo or disrupt and rebuild with a new business model concept. The CEO encouraged each team member to think strategically and not defend their own respective roles. He quietly encouraged each leadership team member to argue for and then against each of the critical points in the discussion. The result was a redesign of the company and a complete agreement on how they will operate going forward.