I recently saw a semi-truck with a large arrow pointing towards the cab of the truck and this statement, “Our greatest asset sits 63 feet up here.” I have seen it before, but this time it struck me differently. I thought, Does the culture of that company support this statement or is it no more than a marketing slogan? Companies want to be “on top”, “cutting edge”, “innovative”. The question is: Does the culture support the cutting edge marketing? It’s great to have a catchphrase or some values on the wall, however, it is not easy to lead a group of people every day, month, and year after year. It’s not easy to lead the pack and in fact I am going to say DON’T lead the pack. Lead yourself first. Any great business coach will tell you to know your team, but do you know yourself, who you are, and why you do what you do?