At the end of the day, can you declare victory within your business if the only thing you accomplish is making a profit? For me, the answer was no, but I worked for a nonprofit - Big Brothers Big Sisters of the Ozarks. Not-for-profit organizations like ours are typically created because there is not a market for their services in the private sector. They exist for more than just making money, but I couldn’t help but wonder whether other companies exist for reasons like this as well. Some call it their “noble cause,” others call it “triple bottom line,” but typically successful open-book management companies know their “why” and have a Critical Number TM tied to it.