All-Star Case Studies

Learn from the "Best of the Best" - the Great Game™ All-Stars

Chuck Latham Associates

Company Background

Chuck Latham Associates (CLA) is a leading broker in the specialty retail areas of pet care, equine products and sporting goods. Its capable team (120 full-time and up to 1,000 part-time associates) helps client's exceed their distribution goals by providing sales, marketing and retail services and expertise. The $19-million company, based in Colorado, has been playing The Game since 2007.

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Ginger Bay Salon & Spa

Company Background

Ginger Bay Salon & Spa, near St. Louis, is a $4-million provider of high-end beauty and personal wellness services. Opening the books in 2008 to its 70 creative professionals was the salon's first solid step on its path to sustainable financial health and employee ownership.

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The Booksource

Company Background

The Booksource got its start in 1974 when Sandy Jaffe bought a company called Paperback Supply, a local book wholesaler in St. Louis, MO. Jaffe subsequently made many changes to the business, expanding through several acquisitions and changing its name in 1987. Today, the business operates four divisions, including two binderies, and is one of the leading providers of books to school districts across the country. Some of the biggest changes came after the company began playing the Great Game of Business three years ago under the guidance of Gary Jaffe, the company’s COO, and Kim Hart, PHR, Vice President of Human Resources.

Business Challenges

While the Jaffes operated Booksource with an open culture, they recognized that they needed a more structured approach to engaging their employees – many of whom do not have college edu-cations – and teaching them financial awareness about concepts like budgeting and cash position. “We were doing some open book things like putting up company-wide scoreboards, but that was just sharing the results of what had already happened,” says Gary Jaffe. “We needed to start forecasting so that we could see what would happen next.”

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Case Study - McGinnis Sisters Special Food Stores

Company Background

McGinnis Sisters, based in Pittsburgh, is a $19-million family-run business of three popular, upscale food markets that sell a variety of gourmet delicacies, signature dishes, ethnic specialties and farm-fresh produce, meats and cheeses. The company‟s 215 team members (87 are full-time) have been using Great Game principles since 2005.

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Turbonetics Holdings, Inc.

Company Background

Turbonetics is a business based in Simi Valley, California which designs, engineers and manufactures turbochargers it got its start 34 years ago to meet the burgeoning demand for performance automobiles. The company once worked with the California Highway Patrol, for example, to outfit its vehicles. The business has since diversified into other markets like industrial and military by specializing in delivering custom-built forced-induction solutions. Hit hard by the recession, the company credits starting the Great Game of Business in 2010 for helping spark its recent turnaround.

Business Challenges

When the recession hit, the automotive industry flat-lined – which slashed the company’s revenues by 27% in 2009. “The industrial markets were being cut in half and even our customers were going out of business at the time,” says President Brad Lewis. With reve-nue down, cash became short, which made it difficult for the company to service its debt. Turbonetics’ bank even suggested that the company go looking for another lender. In re-sponse, the company began a work-share program and mandatory pay cuts at all levels to help to cut costs and reduce its cash needs moving forward.

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Skeleton Key

Company Background

Skeleton Key is a technology consulting and custom software development firm based in St. Louis, MO, with additional satellite offices in Columbia, Joplin and Nixa, MO. Founded in 2004 by Mark Richman and Oliver Block, the company embraced the idea of financial transparency early on. But it wasn't until 2009, when they began implementing other elements of The Great Game of Business such as identifying critical numbers and creating accurate forecasting through the High Involvement Planning process, that the company became financially sustainable.

Business Challenges

When Richman and Block opened their business and hired their first employees, they of-fered to share the company financials with anyone who was interested. “No one ever took us up on the offer,” says Block. “But the truth was we weren’t financially literate ourselves.” Compounding the problem was that the more the company tried to expand, the more money it seemed to lose. The business had become stagnant. Not only had Richman and Block taken close to 100% pay cuts to make ends meet, the morale of their associates was at near rock-bottom.

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Central States Manufacturing

Company Background

In 1988, entrepreneur Carl Carpenter saw an opportunity to turn some used sheet metal rolling equipment into a small business based in Rogers, Arkansas that would sell metal building components. The business soon took off, and the company moved in 1990 to a larger facility in Lowell, AR. Not only has that facility grown exponentially, so, too, has the company as a whole as it now operates five facilities (in Lowell, AR; Michigan City, IN; Cedar Hill, TX; Jasper, AL; and Mount Airy, NC) and employs 400. On the strength of more than 2,000 post-frame, commercial, residential, and architectural customers across 26 states in the U.S., the company earned revenues of more than $250 million in 2011.

Business Challenges

While their competitors cut back on product lines and services offered in the wake of the recession, Central States, which is 100% employee-owned, decided to get aggressive by expanding geographically – something the management team needed its associates’ help with. “We told everyone we were going to hit the mar-ket head on,” says Donna Leger, the company’s president. “We were taking a chance and we needed everyone to be behind us.” Because the company’s operat-ing revenue and margin are so dependent on the price of steel, they also rely heavily on their associates to minimize mistakes and waste.

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Mears Floral Products, Inc

Company Background

Mears Floral Products, Inc. (MFP) is a wholesale distributor of fresh flowers and greens, plants, interiors products, and floral supplies such as: glassware, baskets, silks, ribbon, dried materials, foam, preservatives, Christmas decor, and more. Founded more than 60 years ago, MFP, which is based in Springfield, MO, and has 28 employees, serves retailers in Missouri, Kansas, Arkansas and Oklahoma with its fleet of refrigerated trucks.

Business Challenges

MFP has struggled not only in the wake of the recession, but also with the passing of their president, Dave Mears, who was also the past president of WFSSA (Wholesale Florist Association) and regarded as one of the industry’s best. The company has seen a steady decrease in sales and profits every year since 2006. “We have made a lot of improve-ments since then, which was enough to keep our doors open,” said Vice President Kelly Parsons, “but it just wasn’t enough to be profitable.”

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Dorian Drake International

Company Background

Dorian Drake International is an export management company that helps U.S. manufacturers in four product categories - automotive, food service, industrial and hardware – developing their international sales, distribution and in the building their brand. The company was originally founded as Dorian International in 1980 by Ed Dorian Sr. and later changed its name in 1996 based on the integration of British-owned Drake International – a company five-times its size – which is acquired in 1985. “It was like a minnow swallowing a whale,” says Ed Dorian Jr., the company’s CEO who joined his father at the company full-time in 1983. The company is celebrating its 10th year of playing The Great Game of Business in 2012.

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