Company Background
West Paw Design is a world-class manufacturer of high-quality pet toys, beds, and apparel based in Bozeman, Montana. Founded in 1996, 100% of West Paw Design's products are manufactured in the U.S. using nontoxic, organic, or recyclable materials and are sold largely through independent retailers.
Business Challenges
Manufacturing in the U.S. creates lots of challenges for West Paw, especially when it comes to battling the lower prices offered by its competitors who typically make or source their product from overseas. While the business had been largely successful over the long run, it began to lose money in 2012 – a crisis that triggered the firm’s founder, Spencer Williams, to turn to the GGOB for answers.