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AEP SWEPCO Pirkey Power Plant

Company Background

The H.W. Pirkey Power Plant, located in Hallsville, Texas, has been providing low-cost, reliable power to its customers since 1985. The plant’s operators were looking for a way to reduce costs through employee engagement.

Great Game Solutions

Starting in 2013, Drew Seidel, the plant’s manager, began rolling out a system that incorporated open-book and lean concepts that employs daily, weekly, and monthly huddles, scoreboards and MiniGames to create transparency and engagement among the plant’s workers. The team also began the practice of forward forecasting as a way to be more productive rather than remain reactive to unexpected changes as it had in the past.


  • Last year, it generated 23% more power than it projected.
  • When combined with power prices that were 32% higher than anticipated, Pirkey reported the highest gross margin in its operating history – which was returned to customers in the form of savings on their fuel rates.
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