Joanna and Ralph Budelman founded Chillibreeze in 2004. The couple, who grew up in Louisiana and Illinois respectively, have jointly started a variety of businesses, including a software company at Bangalore, India. “We have always been purpose driven and couldn’t build strong cultures at those initial businesses,” says Joanna Budelman. “We believe in what others are not willing to do.” Their belief then drew them to Shillong, a remote and little-known area in the Northeastern Indian state of Meghalaya, where they saw the potential to work with the people there, who were known for their strong affinity for western culture and the arts. The company has been able to tap that talent in providing graphics design services to Fortune 500-caliber companies in the technology, pharmaceutical, and food industries. Chillibreeze has since opened a second office in Aizawl, the capital of Mizoram, another state in Northeast India that lies between Burma and Bangladesh.