It was back in 1989 that Chris Conneen, then 21 years old, started his business, Pizza Gallery & Grill (PGG) in Melbourne Beach, Fl., after he had what he calls, “an entrepreneurial seizure.” But it wasn't for another 20 years until Conneen, whose 260-seat restaurant combines gourmet food with eye-pleasing art, learned about the GGOB from fellow culinary entrepreneur Nick Sarillo, owner of Nick’s Pizza & Pub in Illinois. “Learning about and studying the GGOB in 2009, the worst economic year in our lifetime, helped us get focused on the fundamentals of business – particularly how to generate cash,” says Conneen.
As he and his team began to play the Game, Conneen, like many business owners struggling through the recession, faced the challenge of paying off his long-term debts despite seeing fewer customers walk through his establishment’s doors. Other challenges facing the business included sky-high overhead fueled by a $19,000 monthly rent payment and the notion of teaching financial liter-acy to a staff of 70 who have an average age of 21. “We have always been great about giving our customers great products, service and atmosphere,” says Conneen. “We just haven’t made a lot of money doing it.”