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Goodall Homes

Company Background

Goodall Homes, a residential home-building company based outside Nashville, Tennessee, wanted to run a leaner and more agile company. They also wanted to find a way to teach their team the discipline to look ahead and take advantage of downturns in the housing market.

Great Game Solutions

Goodall Homes turned to The Great Game of Business in 2006 after reading Jack Stack’s book, which everyone in the company discussed through weekly book club-style meetings. The first big step in implementing The Game was the decision to share the company’s results, good or bad, with every employee as a way to build trust. They also created a Stake in the Outcome bonus program tied to the company’s net profits to get everyone working together toward a common goal.


  • While the company failed to meet the goals of its bonus plans until 2010, it successfully weathered the economic storm by growing 20% to 40% every year since – including a 52% year-over-year jump in profits in 2014.
  • Those kinds of results have helped the company earn the prestigious honor from Professional Builder Magazine as its National Builder of the Year in 2014.
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