All-Star Case Studies

Learn from the "Best of the Best" - the Great Game All-Stars

New Belgium Brewing

Organization Background

New Belgium Brewery was started by Kim Jordan and Jeff Lebesch in their basement in 1991. Today, the business operates two breweries, which has enabled New Belgium to expand its geographic reach to become a national distributor. The company has also steadily added to its stable of employee-owners over the years – with more than 50% of the workforce joining over the past four years.  

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Amy's Ice Creams

Organization Background

Amy Simmons started Amy’s Ice Creams in 1984; it’s since grown to include 15 stores in three cities: Austin, Dallas, and Houston. And from the beginning, the company has embraced the mission statement of “making people's day.” When you buy a frozen treat from Amy’s, you’re also buying an experience. Perhaps you’ll be treated to an impromptu dance performance from those making your ice cream, or you might even witness a trick like someone throwing a scoop of ice cream up onto the ceiling and then catching it on their chin.

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Be Found Online (BFO)

Organization Background

Be Found Online (BFO) is a Chicago-based digital marketing agency that delivers organic media, paid media, local search, and digital analytics solutions to medium-sized and enterprise-level businesses. BFO’s roots date back to 2009 when its two founders, Dan Golden (now President), and Steve Krull (CEO) left their big agency careers to create a more nimble and vibrant working environment. The company discovered the Great Game of Business based on its interest in the so-called “gamification” of business.

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Wayne Automatic Fire Sprinkler

Company Background

In 1978, Wayne H. Gey started Wayne Automatic Fire Sprinklers, a subcontractor in Florida’s construction market that designs and installs fire sprinklers. The business has six locations and also includes inspection, service, underground, site, and alarm divisions.

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Goodall Homes

Company Background

Goodall Homes, a residential home-building company based outside Nashville, Tennessee, wanted to run a leaner and more agile company. They also wanted to find a way to teach their team the discipline to look ahead and take advantage of downturns in the housing market.

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