![Loren Feldman](https://www.greatgame.com/hubfs/LF.jpg)
Introduction:
This week, Shawn Busse, Jaci Russo, and William Vanderbloemen talk about a whole slew of marketing challenges. From strategizing for trade shows, to whether your logo has to tell a story, to understanding what constitutes a brand, to whether that iPad ad that Apple pulled was terrible or brilliant, they discuss what makes marketing so difficult. It all starts, Jaci says, with the industry’s refusal to set standards: “I can’t find another industry that treats themselves so badly. Electrician, CPA, Realtor, hairdresser, nail salon tech, everybody else has some semblance of something to say, ‘I am a legit entity.’ Except our industry.” Which is part of the reason, Jaci says, that this is the constant refrain she hears from frustrated business owners who hire agencies: “We paid them all this money. And we got nothing for it.” Plus: how do owners get past that feeling that they need to be the hardest worker in the office, the first one in and the last one out?
— Loren Feldman