Case Studies - The Great Game of Business The Great Game of Business (8)

2020 Case Study - English Tea Shop

Organization Background

The island nation of Sri Lanka has long been revered for its tea, especially in the United Kingdom. In 2010, Suranga Herath and his team capitalized on that history when they rebranded the business (which was founded in 2001), calling it English Tea Shop. Building on lessons learned from earlier in the company’s history, when it catered to low cost and mass production, English Tea Shop evolved into a premium organic brand. They did that by moving away from the traditional auction model used to buy tea for centuries. To help promote sustainable agriculture practices, the company now buys its tea directly from organic farmers.

Organization Background

Evergreen Cooperatives is a family of worker-owned cooperatives that includes the Evergreen Cooperative Laundry and Green City Growers. It was launched in 2008 by a working group of Cleveland-based institutions—including the Cleveland Foundation, the Cleveland Clinic, University Hospitals, Case Western Reserve University, and the municipal government. The goal of the Evergreen Cooperative Initiative, also known as the “Cleveland Model”, according to the Cleveland Foundation’s President/CEO and Evergreen Board Chairman, Ronn Richard is: “equitable wealth creation at scale.”

Organization Background

Experity was formed in 2019 out of a merger between Practice Velocity (PV), a firm founded by Dr. David Stern in 2002, and DocuTAP (DT), PV’s largest competitor. “It was an opportunity to bring two winning cultures together,” says Stern. Experity offers practice management software and billing services for about 5,700 urgent care clinics—about half of the nation’s total—across all 50 states.

Organization Background

Goodall Homes is a residential home-building company based outside Nashville, Tenn. Following in the footsteps of his father, Bob Goodall Jr. founded the current iteration of Goodall Homes. The company has since been responsible for creating many residential communities in the greater Nashville area. The company has more recently started a separate grading and utility business that employs more than 200 associates. In 2016, Goodall was acquired by Clayton Homes, a subsidiary of Berkshire Hathaway.

Organization Background

HLB Lighting Design is the largest independent architectural lighting design firm in North America. HLB, which got its start in 1968, is an acronym for the last names of the three of the founders of the firm Barbara Horton, Stephen Lees, and Teal Brogden. While the firm’s original office was in New York City, the firm has since expanded with offices in San Francisco, Los Angeles, Boston, Miami, Denver, and Austin. They also employ other remote workers who are deployed across the country.

Organization Background

Intrust IT, which was founded in 1992, provides information technology support for small and medium-sized businesses that can’t afford an IT department of their own. The firm boasts more than 100 customers, most of whom reside in the greater Cincinnati area.

Organization Background

Jenner Ag, the Case IH Agriculture Application Equipment Distributor for the states of Illinois and Indiana—a consolidation of four different companies—has been serving its customers for 59 years and counting.

Organization Background

KAAPKE Holding is currently organizing its business model into two operating subsidiaries: KAAPKE Strategie GmbH and KAAPKE Marketing GmbH. They are a leading brand developing company in Germany, specializing in working for companies in the “German Mittelstand.” The company develops strategies for brand positioning, brand-conforming design, and communication campaigns.

Organization Background

The company is a fast-growing craft manufacturer of authentic premium sausage and food products. The company’s sausages, which are often described as “the best sausage I’ve ever had in my life,” are now sold across the U.S. and Mexico.

Organization Background

Lake Havasu Family Eyecare provides optometry services and eye care products including eyeglasses, specialty eyewear, frames, and contact lenses.

All-Star Case Studies

2020 Case Study - English Tea Shop

Organization Background

2020 Case Study - Evergreen Cooperatives

Organization Background

2020 Case Study - Experity

Organization Background

2020 Case Study - Goodall Homes

Organization Background

2020 Case Study - HLB Lighting Design

Organization Background

2020 Case Study - Intrust IT

Organization Background

2020 Case Study - Jenner Ag

Organization Background

2020 Case Study - KAAPKE

Organization Background

2020 Case Study - Kiolbassa Smoked Meats

Organization Background

2020 Case Study - Lake Havasu Family Eyecare

Organization Background

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