--- title: The Change the Game Podcast | Market Analysis description: Market Analysis | The Change the Game Podcast for The Great Game of Business --- [![](https://www.greatgame.com/hubfs/Templates-2020/Home/GGOB%20logo%20(1).png) ](https://www.greatgame.com/) - What Do We Do? ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [What We Do](https://www.greatgame.com/what-is-great-game-business) - [Who We Are](https://www.greatgame.com/about-great-game-business) - [Our Process](https://www.greatgame.com/about/our-process) - [Meet The Team](https://www.greatgame.com/meet-the-team) - [Why Choose Great Game?](https://www.greatgame.com/why-choose-great-game) - Resources ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Free Tools](https://www.greatgame.com/diy-resources) - [Great Game GO](https://www.greatgame.com/community) - [Blog](https://www.greatgame.com/blog) - [Podcast](https://www.greatgame.com/podcast) - [Bonus Plan Design](https://www.greatgame.com/bonus-plan-design) - [Books](https://www.greatgame.com/books/3books) - [Videos](https://www.greatgame.com/videos) - [Testimonials and Case Studies](https://www.greatgame.com/case-studies/industry-display) - Events ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Great Game® Conference](https://www.greatgame.com/conference-2026) - [Discover the Game: Free Intro](https://www.greatgame.com/introductory-workshop) - [Great Game® Experience Workshop](https://www.greatgame.com/great-game-experience-workshop) - [Leading the Game Cohort](https://www.greatgame.com/leading-the-game) - [See All Events](https://www.greatgame.com/event-dates) - Coaching ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Get A Coach](https://www.greatgame.com/coaching) - [Meet the Coaches](https://www.greatgame.com/meet-the-coaches) - [Training](https://www.greatgame.com/trainings) ![](https://www.greatgame.com/hubfs/Templates-2021/HamMenuBlack.png) ![](https://www.greatgame.com/hubfs/Templates-2021/CloseButton.png) - What Do We Do? ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [What We Do](https://www.greatgame.com/what-is-great-game-business) - [Who We Are](https://www.greatgame.com/about-great-game-business) - [Our Process](https://www.greatgame.com/about/our-process) - [Meet The Team](https://www.greatgame.com/meet-the-team) - [Why Choose Great Game?](https://www.greatgame.com/why-choose-great-game) - Resources ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Free Tools](https://www.greatgame.com/diy-resources) - [Great Game GO](https://www.greatgame.com/community) - [Blog](https://www.greatgame.com/blog) - [Podcast](https://www.greatgame.com/podcast) - [Bonus Plan Design](https://www.greatgame.com/bonus-plan-design) - [Books](https://www.greatgame.com/books/3books) - [Videos](https://www.greatgame.com/videos) - [Testimonials and Case Studies](https://www.greatgame.com/case-studies/industry-display) - Events ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Great Game® Conference](https://www.greatgame.com/conference-2026) - [Discover the Game: Free Intro](https://www.greatgame.com/introductory-workshop) - [Great Game® Experience Workshop](https://www.greatgame.com/great-game-experience-workshop) - [Leading the Game Cohort](https://www.greatgame.com/leading-the-game) - [See All Events](https://www.greatgame.com/event-dates) - Coaching ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Get A Coach](https://www.greatgame.com/coaching) - [Meet the Coaches](https://www.greatgame.com/meet-the-coaches) - [Training ](https://www.greatgame.com/trainings) - [Community Membership](https://www.greatgame.com/membership-purchase) - [Store](https://ggob.myshopify.com/) - [FAQ](https://www.greatgame.com/faqs) - [Become a Coach](https://www.greatgame.com/internal-coach) - [Have Us Speak at Your Event](https://www.greatgame.com/ggobspeakers) - [Trusted Partners](https://www.greatgame.com/trusted-partners) - [Search](https://www.greatgame.com/site-search) ## **![GGOB + 21 Hats-1](https://www.greatgame.com/hs-fs/hubfs/GGOB%20+%2021%20Hats-1.png?width=250&height=81&name=GGOB%20+%2021%20Hats-1.png) **   ## **About Our Podcasts** Podcasts for entrepreneurs, business owners, and leaders. These messages are brought to you directly from CEOs and business thinkers to help build healthier companies, better businesses, and better lives for both you and your employees.   ## [A Silicon Valley Bootstrapper Tells All](https://www.greatgame.com/podcast/a-silicone-valley-bootstrapper-tells-all) ![Loren Feldman](https://www.greatgame.com/hubfs/LF.jpg)   ***Introduction:*** This week, special guest Sharon Gillenwater lets us in on some dirty little secrets about Silicon Valley. She is the founder of two businesses. The first one was backed by venture capital and then destroyed by venture capital. Despite that experience, Sharon tried to raise capital for her second business, [Boardroom Insiders](https://boardroominsiders.com/), a software-as-a-service marketing tool that helps businesses sell to the top decision-makers at big corporations. But this time, the VCs weren’t interested. So she bootstrapped the business with the help of an angel investor—and proceeded to learn some surprising lessons, many of which she shares in her book, [*Scaling with Soul*](https://www.sharonkgillenwater.com/scaling-with-soul-how-i-built-sold-a-25-million-company-without-being-an-asshole). Perhaps the biggest surprise came when she sold her business and learned the happy lesson that the founder of a relatively small bootstrapped business can walk away with more money than the founder of a venture-backed business that sells for far more. In our conversation, Sharon is unusually candid about what it took to build her business, what she learned about B2B marketing, and precisely how much money she made along the way. **— Loren Feldman** *** *** ## [I Used to Sell to Consumers](https://www.greatgame.com/podcast/i-used-to-sell-to-consumers) ![Loren Feldman](https://www.greatgame.com/hubfs/LF.jpg)   ***Introduction:*** This week, Paul Downs, Jaci Russo, and Sarah Segal talk about how they wound up pitching their products and services not to consumers, but to other businesses. They all agree that selling to business is more profitable, and they all agree that it has other advantages, as well. “In general,” says Paul, “it’s easier to sell to businesses because the person you’re talking to, it’s rarely their money.” But some aspects of selling B2B can be harder. For example, how do you break through and reach the right person at a business, especially if you’re trying to reach the owner directly? And of course, there’s always a learning curve: Selling to a big business requires a level of professionalism that can be challenging, especially early on. Plus: Sarah explains why—even though she had to lay off people last year—she’s doubling her office space this year. Jaci is exploring what policies make hybrid offices most effective. And Paul, who says he’s having his best year ever, spells out the way he calculates when it’s time to add employees, as he had to do earlier this year. **— Loren Feldman** ***  *** ## [Find Business Solutions by Tapping Employees' Creative Energy](https://www.greatgame.com/podcast/episode82) ![Beth Domann and Loriann Dunn](https://www.greatgame.com/hubfs/thumbnail.png) In this episode, Steve and Rich are entertained by two ladies from [Springfield Little Theatre](https://www.springfieldlittletheatre.org/), Beth Domann and Lorianne Dunn, as they discuss tapping the creative energy you already have in the business for solutions to problems, how hiring the right people means you've already done 90% of the work, and by all means "Have Fun!" ## [Difference Between Disinflation and Deflation](https://www.greatgame.com/podcast/episode81) ![Jackie Greene](https://www.greatgame.com/hubfs/Jackie%20(1).jpg) Jackie Greene from [ITR economics](https://hubs.la/Q013RLs00) discusses how to be better prepared, so you are not caught off guard. Why you should lose the losers and the difference between disinflation and deflation.  [All posts](https://www.greatgame.com/podcast/all) ## About The Podcast ![GGOB + 21 Hats-1](https://www.greatgame.com/hs-fs/hubfs/GGOB%20+%2021%20Hats-1.png?width=400&height=129&name=GGOB%20+%2021%20Hats-1.png) The Great Game of Business has partnered with [21 Hats](https://21hats.com/) to bring the 21 Hats Podcast to all entrepreneurs in The Great Game of Business community! Hosted by Loren Feldman, this podcast offers real-world business insight. Tune in to stay up to date on today's business issues, hear real stories about organizational challenges leaders are facing, and take away strategies CEOs are using in the business world today. When you subscribe, you'll receive a weekly email notification of this podcast. Plus, receive a message any time a new podcast episode is published on The Great Game of Business "Change the Game Podcast."   **Subscribe to Get notified about new episodes from 21 Hats and the Change the Game Podcasts!** [![GGOB Logo Footer](https://www.greatgame.com/hs-fs/hubfs/Templates-2018/Home/temp/GGOB_Logo_Footer.png?width=465&name=GGOB_Logo_Footer.png "GGOB Logo Footer")](https://www.greatgame.com/) [Terms of Use](https://www.greatgame.com/terms) | [Privacy Policy](https://www.greatgame.com/privacy-policy)  Cookie Settings All trademarks, trade names or logos mentioned or used herein are the property of their respective owners.  Reference to any product or service by manufacturer, trade name, trademark or otherwise does not reflect any affiliation with the manufacturer or its endorsement of the products or services.  |  COPYRIGHT © 2026 THE GREAT GAME OF BUSINESS, INC.  All rights reserved. For over 40 years, The Great Game of Business™ has helped organizations reach their highest potential and value. Tapping into the universal human need to win, GGOB educates your people in the rules of business, rallies them around a common goal, empowers them to see and improve the score, and engages them by giving them a stake in the outcome. #### Quick Links #### The Great Game of Business 2401 E. Sunshine St. Springfield, MO 65804 [800.386.2752](tel:18003862752) [info@ggob.com](mailto:info@ggob.com) [**](https://www.facebook.com/greatgameofbusiness/) [**](https://twitter.com/Gr8GameBusiness) [**](https://www.linkedin.com/company/the-great-game-of-business/) [**](https://www.youtube.com/user/GreatGameofBusiness) [**](https://www.instagram.com/thegreatgameofbusiness/) ![](https://www.facebook.com/tr?id=263477480705198&ev=PageView&noscript=1) ![](https://px.ads.linkedin.com/collect/?pid=2040065&fmt=gif)