Introduction:

This week, Mel Gravely—the newest addition to our podcast team—tells Shawn Busse and William Vanderbloemen how he bought a Cincinnati construction business in 2005 even though the company wasn’t doing well, even though he knew nothing about construction, and even though the company had been shopped to everyone who did know construction. As you’ve probably guessed, things worked out just fine for Mel, who is now focused on putting a plan in place that’s designed to keep Triversity Construction in business for 100 years. That goal, Mel explains, can mean taking some counterintuitive steps, including not always maximizing profit and not planning to stay in the CEO job as long as he might have preferred. Plus: we learn why the construction industry is unlikely to be an early adopter when it comes to AI. And William tells us how he did this year on his mission to make himself less essential to his own business.

— Loren Feldman

Art Goldammer (Founder & CEO), Aaron Tackett (Chief People Officer) of Verity Homes, and Dave Scholten (GGOB Coach) talk about their brand promise and core values and how breaking methodology creates a more fiscally responsible employee who has a deeper understanding of how every dollar spent impacts the bottom line.