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What Would $197,000 Mean To Your Bottom Line?

Willoway Nurseries Stats

GGOB has allowed us to collectively know the condition of the company on a weekly basis and shown our employees how each and everyone of us can affect the critical number. We've show that collectively we can drive this number through our actions.”

Tim Cullinan
Chief of Operations, Shops & Physical Plant
Willoway Nurseries


Willoway Nurseries Long

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Each year for the last 29 years, a community of “game changers” have gathered together from around the world to learn, share, and celebrate the principles and practices of The Great Game of Business management operating system at the world’s largest conference on open-book management. 

These companies:

  • understand that leadership is not reserved for top management 
  • believe that everyone benefits when employees can track the financial impact their efforts have on the business' bottom line
  • provide opportunities for lasting change through education, involvement, and a stake in the outcome for ALL employees
  • know that you don’t have to choose between being successful and treating people well - It’s Money. It’s People. It’s Both. 


GGOB Short Promo Final_V2


| NEW THIS YEAR | Choose Your Own Adventure 

Register for the Dallas Experience or the Digital Experience 

The 29th Annual Great Game of Business Conference™ will be a blended, “hybrid” event, featuring two different but cohesive experiences for participants - one catering to an in-person audience live with us at the Hilton Anatole in Dallas, and one connecting an expansive virtual audience tuning in live from around the world.   Both experiences will be customizable by participants, giving the ability to learn, network and engage like never before, regardless of which path you choose. Read how it works. 

Netflix legend Patty McCord will be our featured keynote, speaking live from the stage in Dallas, fielding questions from both the in-person and worldwide audiences 

Patty is culture and leadership innovator, drawing from her experience as the chief talent officer for Netflix, where she co-created the popular Netflix Culture Deck.  She is also the author of the game-changing book detailing her Netflix journey, Powerful: Building a Culture of Freedom and Responsibility.  In Powerful, she shares that a big part of Netflix’s early success in out-maneuvering the competition was their practice of open-book managementevery employee—from their engineers to their customer service agents was taught how the business made money. 



COVID-19: While no one knows exactly what the future holds in terms of the mitigation of the COVID-19 virus, the reports we've seen project that it will be safe to gather in larger groups by the summer. It is with optimism that we are planning the "in-person" portion of our event, as we *can't wait* to gather again with our Great Game friends - undoubtedly some of the coolest people in business!

That being said, please know that we are taking coronavirus - and your health - very seriously. We are working closely with the Hilton Anatole Dallas, who has enacted enhanced disinfecting and serving protocols in partnership with the maker of Lysol and Dettol. In addition, we have been and will continue to monitor announcements and recommendations from local, state and national health officials and will take any necessary measures to protect our guests, staff and vendors.

See our PRICING page for more information on our NO-RISK REGISTRATION GUARANTEE.

YES! I Want to Register NowSEPT 8 - 10 | Dallas, TX or Virtual


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What people are saying-2

Tons of great information whether you are just starting, playing for a long time, or thinking about playing. An amazing network of people to share stories and ideas. 


What I enjoy the most every year - the community. It's just a wonderful group of people from diverse backgrounds, all brought together by this one great idea. 


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Real-time, Face-to-Face Engagement

Advice and Support from Like-Minded Business Leaders

Rich and Interactive Networking

AI-powered Peer-to-Peer Matchmaking

Private 1:1 Meetings


Discussion and Collaboration

Innovative Best Practices

MiniGame™ Design Studio

Peer-to-Peer Knowledge Sharing Conversations

Live, Highly Interactive Breakouts, Workshops and Panels

Small Group Roundtables


Insightful Keynotes

Lessons Learned from Practicing Businesses

MiniGame™ Showcase

All-Star Recognition and Best Practices Highlights

Integrated Gamification

Earn Continued Education Credits


About two years ago, we recommitted ourselves to the Great Game of Business “operating system” of open-book management. We did this for a variety of reasons but one of the most important was our desire to really lean into the HIP process. Our leadership team felt that this was an important element of the GGOB on which we had not executed well when we initially adopted the GGOB process in 2013. 

We knew that we could not do this on our own so we asked the GGOB to provide a coach for us and we were fortunate to get Rich Armstrong to lead us through this process. Rich is an expert at HIP and he took time to explain “the why” behind the HIP process and how important it is to help a company plan its future and identify contingencies so that you stay on plan. He also emphasized the importance of creating a rhythm for meeting to discuss our one, three and five year plans. This has been extraordinarily helpful to our team.

Michael Kiolbassa – Kiolbassa Smoked Meats



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