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Alan Beaulieu


As the chief economist for numerous US and international trade associations, Alan Beaulieu has had a 94.7% long-term accuracy rating.


Learn more about Alan

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What Would $197,000 Mean To Your Bottom Line?

Willoway Nurseries Stats

GGOB has allowed us to collectively know the condition of the company on a weekly basis and shown our employees how each and everyone of us can affect the critical number. We've show that collectively we can drive this number through our actions.”

Tim Cullinan
Chief of Operations, Shops & Physical Plant
Willoway Nurseries


Willoway Nurseries Long


Each year for the last 29 years, a community of “game changers” have gathered together from around the world to learn, share, and celebrate the principles and practices of The Great Game of Business management operating system at the world’s largest conference on open-book management. 

These companies:

  • understand that leadership is not reserved for top management
  • believe that everyone benefits when employees can track the financial impact their efforts have on the business' bottom line
  • provide opportunities for lasting change through education, involvement, and a stake in the outcome for ALL employees
  • know that you don’t have to choose between being successful and treating people well - It’s People. It’s Money. It’s Both.



Good people with enthusiasm about The Game and willing to share with everyone. A wonderful community to be involved with.

Essential Ingredients




COVID-19: While no one knows exactly what the future holds in terms of the mitigation of the COVID-19 virus, the reports we've seen project that it will be safe to gather in larger groups by the summer. It is with optimism that we are planning the "in-person" portion of our event, as we *can't wait* to gather again with our Great Game friends - undoubtedly some of the coolest people in business!

That being said, please know that we are taking coronavirus - and your health - very seriously. We are working closely with the Hilton Anatole Dallas, who has enacted enhanced disinfecting and serving protocols in partnership with the maker of Lysol and Dettol. In addition, we have been and will continue to monitor announcements and recommendations from local, state and national health officials and will take any necessary measures to protect our guests, staff and vendors.

See our PRICING page for more information on our NO-RISK REGISTRATION GUARANTEE.

YES! I Want to Register NowSEPT 8 - 10 | Dallas, TX or Virtual


YES! I Want to Register Now

BT 3 min Promo FINAL (ALAN)


| NEW THIS YEAR | Choose Your Own Adventure 

Register for the Dallas Experience or the Digital Experience 

The 29th Annual Great Game of Business Conference™ will be a blended, “hybrid” event, featuring two different but cohesive experiences for participants - one catering to an in-person audience live with us at the Hilton Anatole in Dallas, and one connecting an expansive virtual audience tuning in live from around the world.   Both experiences will be customizable by participants, giving the ability to learn, network and engage like never before, regardless of which path you choose. Read how it works. 

Award-winning economist, Alan Beaulieu, will be our featured keynote, speaking live from the stage in Dallas, fielding questions from both the in-person and worldwide audiences 

Alan has coauthored, with Brian Beaulieu, the books “Make Your Move,” “Prosperity in the Age of Decline,” and “But I Want It!” He has also penned numerous articles and makes up to 90 appearances a year. Alan’s keynotes and seminars have helped thousands of business owners and executives capitalize on emerging trends.




My goal was to come away inspired and challenged to keep improving our company through our culture, and I was, once again, not disappointed.

VanBelle Nurseries


YES! I Want to Register Now


Real-time, Face-to-Face Engagement

Advice and Support from Like-Minded Business Leaders

Rich and Interactive Networking

AI-powered Peer-to-Peer Matchmaking

Private 1:1 Meetings

Intention-Setting Activities


Discussion and Collaboration

Innovative Best Practices

MiniGame™ Design Studio

Scoreboard Design Studio

Peer-to-Peer Knowledge Sharing Conversations

Live, Highly Interactive Breakouts & Workshops

Small Group Roundtables


Insightful Keynotes

Lessons Learned from Practicing Businesses

MiniGame™ Showcase

All-Star Recognition and Best Practices Highlights

Integrated Gamification

Earn Continued Education Credits


Fabulous, inspiring. Wonderful community of businesses growing together.

HLB Lighting Design



Presenting Sponsors

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