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Willoway Nurseries

Company Background

Willoway Nurseries is a wholesale grower of trees, shrubs, perennials and seasonal color crops that ships to retailers and contractors in 26 states. The company was searching for a way to operate leaner and to get its workforce, employees in the field and in the back-office, on the same page.

Great Game Solutions

After learning about the Great Game from nursery owner Dave Van Belle of Van Belle Nurseries in Abbotsford, British Columbia, Tom Demaline, Willoway’s president, decided they needed to jump all-in as well. The company began preparing in November 2014 and rolled out the entire system to its fulltime staff of 150 employees in February 2015. They then gave their frontline workers, who work in three different locations, an overview of the company’s financials as well.


  • Communications have improved significantly and each department is working together as a team toward achieving their shared goals – something that has helped reduce overtime expenditures and keep labor costs under budget.
  • Costs in 2015 are already 3% below budget – which is 7% below their 2014 levels.
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