Find answers to common questions about The Great Game of Business Conference 2026, including registration, ticket options, team discounts, the CEO Summit, agenda, hotel and travel, networking, PheedLoop access, and on-demand recordings.
The Great Game of Business Conference 2026 takes place September 1–3, 2026, at the St. Louis Union Station Hotel in St. Louis, Missouri. This year's theme is Gateway to Potential: From Possible to Powerful.
September 1–3, 2026, at the Union Station Hotel in St. Louis, Missouri.
Full Experience, Conference, and Pre-Conference.
The Full Experience Ticket includes the Tuesday Pre-Conference day and the main conference days.
Yes. Register 4+ attendees and receive $100 off each eligible ticket. The team discount does not apply to Pre-Conference-only tickets.
Business owners, CEOs, executives, leaders, managers, Great Game practitioners, and team members who want to build stronger businesses.
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There are three ticket options for the 2026 Great Game of Business Conference:
Full Experience Ticket — $2,299
Sept. 1–3, 2026
This is the best-value ticket and includes access to the full pre-conference day and the main conference.
Conference Ticket — $1,699
Sept. 2–3, 2026
This ticket includes access to the main conference experience.
Pre-Conference Ticket — $899
Sept. 1, 2026
This ticket includes access to the Tuesday pre-conference experience only.
The Full Experience Ticket includes access to everything available during the 2026 Great Game of Business Conference experience, including:
• Full day of hands-on learning on Tuesday, Sept. 1The Conference Ticket includes access to the main conference experience on Sept. 2–3, 2026, including:
• Breakfast, lunch, and snacksThe Pre-Conference Ticket includes access to the Tuesday, Sept. 1 pre-conference experience, including:
• Full day of hands-on learningThe Full Experience Ticket is the best value because it includes both the Tuesday pre-conference experience and the main conference on Sept. 2–3. It is designed for attendees who want the most complete learning, networking, and implementation experience.
Yes. The Conference Ticket includes access to the main conference on Sept. 2–3, 2026.
Yes. A Pre-Conference Ticket is available for Sept. 1, 2026. This ticket includes the Tuesday pre-conference experience only and does not include access to the main conference on Sept. 2–3.
Yes. The CEO Summit is included with the Pre-Conference Ticket and the Full Experience Ticket.
The CEO Summit takes place during the pre-conference day on Tuesday, Sept. 1. To attend the CEO Summit, you will need either a Full Experience Ticket or a Pre-Conference Ticket.
You can purchase a Pre-Conference Ticket for Sept. 1, 2026. This ticket includes the Tuesday pre-conference experience only.
The Full Experience Ticket is the best option. It includes the pre-conference experience on Tuesday, Sept. 1, plus the main conference on Sept. 2–3.
Yes. When you register four or more employees, you receive $100 off each eligible ticket.
The team discount does not apply to Pre-Conference Only tickets.
Yes. The team discount is applied when four or more eligible tickets are purchased in the same registration.
If your team has multiple purchases that add up to four or more eligible attendees, but the registrations were not completed together, please contact Jarrett Payne at jpayne@ggob.com so we can review your registrations and help apply the appropriate discount.
If you are eligible for a special discount, please use the promotion code or special link provided to you or contact Janet Livingston at jlivingston@ggob.com for details.
If you do not know the names of all attendees at the time of registration, use placeholders such as TBD 1, TBD 2, and TBD 3. You can update attendee information later.
Yes. Registrations may be transferred to another person within your organization. Please contact conference@ggob.com for help updating attendee information.
Cancellation and refund terms vary based on timing. For full details, please review the complete policy here: Event Cancellation and Refund Policy.
Please contact Jarrett Payne at jpayne@ggob.com.
The 2026 Great Game of Business Conference will take place September 1–3, 2026, at the St. Louis Union Station Hotel in St. Louis, Missouri.
The 2026 theme is Gateway to Potential: From Possible to Powerful.
This year’s conference is designed to help leaders, teams, and companies unlock the potential inside their people and turn it into clarity, alignment, ownership, and performance.
This conference is built for business owners, CEOs, executives, leaders, managers, and team members who are trying to solve real business challenges: improving performance, strengthening execution, increasing employee engagement, developing leaders, navigating uncertainty, and helping people understand how their work impacts results.
Attendees will learn from companies and business leaders using The Great Game of Business® principles—financial transparency, business literacy, scoreboards, Huddles, MiniGames™, and shared wins—to create clarity, alignment, accountability, and ownership across the business.
The conference is valuable whether you are new to GGOB, actively playing The Game™, or simply looking for practical ways to get your people more connected to the numbers, the strategy, and the outcomes that drive performance.
No. This is a business conference for leaders and teams looking for practical solutions to real challenges, whether or not they are already practicing The Great Game of Business®.
If you are new to GGOB, you will see how the principles can help create clarity, alignment, ownership, and stronger results. If you are already practicing The Game, you will find new ideas and tools to strengthen, re-energize, or scale your approach.
No. While some experiences, such as the CEO Summit, are designed specifically for CEOs, owners, and C-suite leaders, the full conference is built for everyone across the organization.
Attendees can expect practical ideas, real-world stories, and tools related to transparency, scoreboards, MiniGames™, Huddles, shared incentives, leadership, employee engagement, financial literacy, ownership thinking, and performance.
The 2026 conference will also address the pressures leaders are navigating now, including AI, economic uncertainty, leadership transitions, talent competition, and supply chain disruption.
The conference is designed for leaders and teams. Bringing multiple people from your organization can help create shared language, stronger alignment, and more momentum after the event.
When your team hears the same ideas, sees the same examples, and works through the same practical concepts together, it becomes easier to turn conference takeaways into action back at work. Plus, you and your team can divide and conquer the conference to ensure you don’t miss a learning opportunity.
The CEO Summit is a focused pre-conference experience designed for CEOs, owners, presidents, and C-suite leaders. It creates space for candid discussion, peer insight, benchmarking, and practical takeaways that help executives sharpen focus, unlock potential, and turn strategy into action.
The CEO Summit is scheduled for Tuesday, September 1, 2026.
The CEO Summit is designed for CEOs, owners, presidents, and senior executives who want focused peer discussion around strategy, execution, growth, engagement, benchmarking, AI, succession, and business performance.
Planned CEO Summit topics include:
• CEO Economic Outlook: What Leaders Are Seeing Now
• Growth in a Choppy Economy
• The Execution Gap
• CEO Hot Seat discussions
• CEO Financial Truth Test results and peer benchmarking
• Engagement and ownership mindset
• AI in Practice
• Leadership succession
• What is not working
• Commitments that stick
The CEO Financial Truth Test is a leadership assessment designed to help CEOs and executives reflect on how clearly their organization understands, tracks, forecasts, and acts on the financial realities of the business.
At the CEO Summit, results will help shape peer benchmarking and discussion around what leaders are seeing, what they are measuring, and where execution gaps may exist.
Visit greatgame.com/jack to take the CEO Financial Truth Test survey.
Yes. The CEO Summit is designed for candid discussion, peer learning, roundtables, benchmarking, and practical problem-solving. It is not intended to be a passive lecture-only experience.
The Great Game Experience: Conference Edition is a hands-on learning opportunity designed to help attendees better understand and apply the principles and practices of The Great Game of Business®.
It is especially valuable for attendees who want a more interactive introduction or deeper practical context before the main conference begins.
The pre-conference day includes four full-day workshops and two half-day workshops.
Visit the Agenda page for more information.
Yes. The evening networking reception is included with the Full Experience Ticket and the Pre-Conference Ticket.
More information coming soon.
The conference agenda is available on the official 2026 conference agenda page.
The agenda is live, and more sessions, details, and speakers may be added as they are confirmed. Please check the agenda page for the most current information.
The conference includes keynotes, workshops, breakout sessions, practitioner-led case studies, panels, facilitated discussions, All-Star stories, networking events, and peer learning opportunities.
The 2026 conference will focus on helping leaders and teams unlock potential and improve performance in a changing business environment. Topics may include:
• Financial literacy
• Transparency
• Scoreboards
• MiniGames™
• Huddles
• Shared incentives
• Employee engagement
• Ownership thinking
• Open-book Management
• Leadership development
• AI and the future of work
• Economic uncertainty and margin pressure
• Succession and leadership transitions
• Talent attraction, development, and retention
• Supply chain and operational disruption
• Scaling The Great Game of Business®
Kaihan Krippendorff is the opening keynote speaker for the 2026 Great Game of Business Conference.
His keynote, Winning the Next Game: Your People Are Your Competitive Advantage, will explore how AI, economic uncertainty, talent pressure, and other forces are reshaping business—and why organizations that unlock more intelligence, initiative, and ownership from their people will be better positioned to adapt and grow.
Kaihan’s keynote will help attendees understand the forces reshaping business, think differently about AI as a tool that can elevate people, and see how empowered employees can drive innovation, resilience, and growth.
He will connect the current business environment to the principles of The Great Game of Business® and show why people-centered leadership is a measurable competitive advantage.
The conference is designed to be practical. Attendees should expect real stories, tools, examples, and takeaways they can apply inside their own organizations.
The goal is not just inspiration. The goal is to help attendees leave more capable, confident, connected, and ready to act.
Sessions are designed for a range of attendees, from those who are new to The Great Game of Business® to experienced practitioners looking to deepen, scale, or re-energize their practices.
Most sessions will be recorded and made available on demand after the conference. Small group discussions, CEO Summit discussions, and full- or half-day workshops may not be recorded.
When available, session resources will be shared through the conference mobile app and platform. Availability may vary by session and speaker.
The conference hotel is the St. Louis Union Station Hotel in St. Louis, Missouri. Staying on-site makes it easier to attend sessions, networking events, and conference activities without commuting.
Visit our hotel & travel page for more details.
Yes. The conference hotel block offers a discounted group rate of $215 per night.
Visit our hotel & travel page for more details.
Hotel reservations must be made by Monday, August 10, 2026, to access the discounted group rate, subject to availability.
No. The Great Game™ team, the hotel team, and their partners will not contact you to solicit a hotel reservation. Be cautious of third-party housing scams or anyone claiming they can book your room for you.
Please book your hotel room only through the official conference hotel link or directly through the hotel information provided on our hotel & travel page.
St. Louis Lambert International Airport, also known as STL, is the recommended airport.
St. Louis Lambert International Airport is approximately 18 miles from the St. Louis Union Station Hotel. Travel time is approximately 25 minutes, depending on traffic.
Estimated rideshare pricing is approximately $35–$45, depending on service, time of day, and demand.
Yes. Valet parking at St. Louis Union Station Hotel is available at a daily rate of $50 per night/ per vehicle. Self-parking at the Union Station West Lot is available for $44 per night / per vehicle. Hotel guests have in-and-out privileges. Daily guests will pay anytime they exit the lot.
St. Louis Union Station includes restaurants, attractions, the St. Louis Aquarium, and the St. Louis Wheel. Other nearby or notable St. Louis attractions include the Gateway Arch, Busch Stadium, Forest Park, the St. Louis Zoo, and City Museum.
The conference uses PheedLoop to provide digital access to event details, session descriptions, personalized schedules, attendee profiles, networking, sponsor information, and on-demand recordings when available.
Registered attendees will receive an email with PheedLoop access instructions closer to the event. Platform emails are expected to come from no-reply@pheedloop.com, so we recommend adding this email address to your safe sender's list and checking your junk or spam folder if you do not see the access email.
Once the 2026 platform is available, use the Conference Login link on the conference website. If needed, select “Forgot Password” and enter the email address associated with your registration.
If your login does not work, copy and paste your credentials to avoid mistyping and make sure there are no extra spaces before or after your username or password. If you still cannot access the platform, contact conference@ggob.com.
A desktop or laptop computer is recommended for the best experience. Some features may not work as well on tablets or mobile devices.
Use the latest version of a major modern browser such as Google Chrome, Mozilla Firefox, or Apple Safari. Google Chrome is recommended for security and feature compatibility. Outdated browsers may prevent some platform features from working properly.
If something is not working correctly, try opening PheedLoop in a private or incognito browser window, using a different browser, disabling VPNs or firewalls that may be blocking access, trying a different network, or using a different computer.
If you continue experiencing issues, contact conference@ggob.com and include details about the issue you are seeing. A full-screen screenshot is helpful when possible.
Yes. Once the event platform is available, attendees can use the networking features to view attendee profiles, search for other attendees, and send private messages before and during the conference.
You can also update your account settings to edit your profile or turn off profile visibility in the networking section.
Recorded sessions will be added to the event platform after the event concludes and after videos are processed and uploaded. Recordings will not be available immediately.
Most sessions will be made available on demand for a limited time after they are posted. Final access dates will be shared with registered attendees.
Recordings are available to view on demand through the event platform, but may not be downloaded or saved.
Yes. Networking is a major part of the conference experience. Attendees will have opportunities to connect through sessions, PheedLoop, informal conversations, expo experiences, and scheduled networking events.
Yes. An evening networking reception is planned for Tuesday, September 1, 2026.
The reception is included with the Full Experience Ticket and the Pre-Conference Ticket.
Yes. Expo and networking opportunities are included with the Full Experience Ticket and the Conference Ticket and are available to access during the standard conference times.
Yes. Sponsorship opportunities are available for organizations that want to connect with Great Game™ companies, business leaders, and decision-makers before, during, and after the conference.
The 2026 sponsor list will be updated as sponsors are confirmed and will be available to view on the sponsor page.
The All-Star Awards recognize organizations that demonstrate strong financial results and cultural results.
Learn more by visiting our All-Star Awards page.
The 2026 All-Star winners will be recognized as part of the conference experience.
Please include dietary restrictions during registration. If you have already registered and need to update your information, contact us at conference@ggob.com.
If you need accessibility accommodations, please contact us at conference@ggob.com as early as possible so the team can review your request and help support your conference experience.
Business casual is recommended. We also suggest dressing in layers, as meeting room temperatures can vary.
We recommend bringing a notebook, business cards if you use them, a refillable water bottle, and any materials you may want as you plan how to apply your conference takeaways back at work.
A laptop is not required for most sessions, but you may want one for note-taking or reviewing digital resources.
The Great Game of Business® is committed to creating a welcoming, respectful, and productive conference experience for all attendees, speakers, sponsors, and staff. Attendees are expected to engage professionally and respectfully throughout the event.
Please contact us anytime at conference@ggob.com.
All trademarks, trade names or logos mentioned or used herein are the property of their respective owners. Reference to any product or service by manufacturer, trade name, trademark or otherwise does not reflect any affiliation with the manufacturer or its endorsement of the products or services. | COPYRIGHT © 2026 THE GREAT GAME OF BUSINESS, INC. All rights reserved.
For over 40 years, The Great Game of Business™ has helped organizations reach their highest potential and value.
Tapping into the universal human need to win, GGOB educates your people in the rules of business, rallies them around a common goal, empowers them to see and improve the score, and engages them by giving them a stake in the outcome.
2401 E. Sunshine St.
Springfield, MO 65804
