The Great Game of Business 800.386.2752

Our Coaches

Rich Armstrong

Rich Armstrong

Rich has over 29 years of experience in improving business performance through the practice of open-book management, business literacy, employee engagement and employee ownership, with service as a consultant and as an executive at SRC Holdings Corporation (a 36-year employee-owned company). As an employee owner at SRC Holdings, Rich worked at many of their 17 subsidiaries in a variety of leadership positions ranging from business development to operations. Before joining The Great Game of Business® in 2005, Rich served as President/GM of SRC Power Systems, Inc. – an engineering and manufacturing company producing stationary power generation systems for O.E.M. customers, including Case New Holland, American Isuzu and Deutz Corporation.

Today, along with a network of Great Game® coaches, Rich helps businesses implement the unique open-book management approach successfully practiced at SRC Holdings. The Great Game of Business has helped thousands of companies in a wide range of industries to achieve breakthrough employee growth and financial performance by coaching a simple, yet powerful belief: “When employees think, act & feel like owners… everybody wins”.

Rich is a frequent speaker at entrepreneurial and employee ownership events, including the Inc. 500 conference and other national and regional employee ownership conferences and events. Rich is a previous member of the board of directors of the NCEO (National Center for Employee Ownership) and a board committee member of the ESOP Association.

For more information on working with Rich, please contact Steve Baker at 417-829-8223 or

Schedule a Coaching Session