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Our Coaches

Rich Armstrong

Rich Armstrong

Rich has over 23 years of experience in improving business performance through the practice of open-book management, business literacy, employee engagement and employee ownership, with service as a consultant and as an executive at SRC Holdings Corporation (a 30 year Employee Owned Company). As an employee owner at SRC Holdings, Rich worked at many of their 17 subsidiaries in a variety of leadership positions ranging from business development to operations. Before joining The Great Game of Business® in 2005, Rich served as President/GM of SRC Power Systems, Inc. – an engineering and manufacturing company producing stationary power generation systems for O.E.M. customers, including Case New Holland, American Isuzu and Deutz Corporation.

Today, along with a network of Great Game® coaches, Rich helps businesses implement the unique open-book management approach successfully practiced at SRC Holdings. The Great Game of Business has helped thousands of companies in a wide range of industries to achieve breakthrough employee growth and financial performance by coaching a simple, yet powerful belief: “When employees think, act & feel like owners… everybody wins”.

Rich is a frequent speaker at entrepreneurial and employee ownership events, including the Inc. 500 conference and other national and regional employee ownership conferences and events. Rich is a previous member of the board of directors of the NCEO (National Center for Employee Ownership) and a board committee member of the ESOP Association.

For more information on working with Rich, please contact Steve Baker at 417-829-8223 or

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