Amy’s Ice Creams’ workforce is made up primarily of millennials, most of which are seasonal employees. In the short time these younger workers are with Amy's, this Great Game All-Star company maximizes engagement in order to make a lasting impact on employees' futures, as well as the success of the business.
Take a look at what Marketing and Communications Director, Aaron Clay, has to say about the company's fun, fast-paced and positive Huddles combined with open-book management, and his four guidelines for enhancing engagement in your team's Huddles.
"Millennials overwhelmingly look to connect their
work with something larger and meaningful
to the world around them.”
Sharing the numbers alone is not enough. Take the time in this Huddle to teach nuggets of what the numbers mean and the story behind them.
We all have different learning styles and we provide our visual learners with charts, graphs, financial statements, videos and more. We try to make an interesting story using data to help explain what the numbers truly mean to our young workforce.
We play and have fun as much as possible in the Huddle. We create game-show-style learning activities inspired by The Price Is Right, Family Feud and The Match Game. We write humor (even dad jokes) into the Huddle, show fun videos, taste new products, and have a cocktail mixer 30 minutes before the Huddle begins so young employees can mingle and interact with the leadership team.
It doesn’t matter if you have Gen Xers, Baby Boomers or Millennials, you have to start with WHY! Jack Stack says, “Skip the praise; give the raise.” With our millennial workforce, we’ve found you have to do both. “Start with praise and follow up with the raise.” We want our employees to know this isn’t just about the bottom line or our bonus, but how Amy’s impacts the larger Austin, San Antonio and Houston communities. Every number, metric or activity has to have a clear line of sight to our mission statement: “Make People’s Day.”
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