About The Great Game of Business
In business, every big decision is a bet on the future. Are you making the smartest bets?
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Too often, business leaders mistake luck for skill—celebrating wins without questioning the decision-making process or blaming individuals for losses that were simply out of their control. In today’s uncertain business environment, where labor shortages, economic shifts, and rapid technological advancements create volatility, making smarter bets is more important than ever.
That’s why we are so excited to bring Annie Duke—bestselling author, decision strategist, and former professional poker champion—to the Great Game of Business Conference for an insightful and dynamic mainstage conversation. In this engaging discussion, Annie will dive into the high-stakes world of decision-making, sharing how business leaders can improve their strategic bets—even when they don’t have all the facts.
Annie’s best-selling book, Thinking in Bets, has become a must-read for business leaders, challenging conventional thinking about risk, uncertainty, and decision-making. In fact, Jack Stack was so inspired by this book that he and Darren Dahl shared a blog post on the concept last year.
Don’t Leave Your Business Success to Chance
Join us for an exclusive mainstage conversation with Annie Duke at the 33rd Annual Great Game of Business Conference, where you’ll gain insights that will forever change how you think about risk, strategy, and decision-making.
If you’ve ever made a business decision and later wondered, Was that smart, or did I just get lucky?, you won’t want to miss this conversation.

JOIN US AT THE 2025 CONFERENCE
SEPTEMBER 9-11 | ARLINGTON, TEXAS
The Great Game of Business Conference is more than just a conference — it’s a collaborative gathering of people from all industries, from all levels of the organization, and from companies of all sizes who are committed to sharing successes and insights that transform lives and shape communities for the better.
This year’s theme, “All In: Winning Together When the Stakes Are High,” highlights the power of teamwork, transparency, and strategic execution in today’s fast-moving business landscape. When every employee understands the game, they become key players in driving success—turning challenges into opportunities and uncertainty into confidence. By going all in with open-book management and a shared vision, companies can build stronger, more resilient teams that thrive under pressure.
GET A TASTE OF THE CONTENT
Explore footage from the 2024 Conference!
SEPTEMBER 9-11 | ARLINGTON, TEXAS
What is The Great Game of Business?

WORLDWIDE COACHING ORGANIZATION AND YOUR PARTNER IN GROWTH
The Great Game of Business® is a coaching organization that has been a game-changer for over 40 years, helping companies ditch the ordinary and revolutionize their business practices. We're your secret weapon for engagement and shared success!
By offering employees a stake in the game (literally AND figuratively!), their commitment skyrockets, resulting in profitability and growth.
A successful business is all about people and performance, and GGOB helps you win on both fronts!
Join us for a free virtual workshop where you'll learn how to transform your people, business, and life by doing business differently.

