All-Star Case Studies

Learn from the "Best of the Best" - the Great Game™ All-Stars

2020 Case Study - English Tea Shop

English Tea

English Tea Long

 

Organization Background

The island nation of Sri Lanka has long been revered for its tea, especially in the United Kingdom. In 2010, Suranga Herath and his team capitalized on that history when they rebranded the business (which was founded in 2001), calling it English Tea Shop. Building on lessons learned from earlier in the company’s history, when it catered to low cost and mass production, English Tea Shop evolved into a premium organic brand. They did that by moving away from the traditional auction model used to buy tea for centuries. To help promote sustainable agriculture practices, the company now buys its tea directly from organic farmers.

Read More

2020 Case Study - KAAPKE

logo_kaapke_400

Organization Background

KAAPKE Holding is currently organizing its business model into two operating subsidiaries: KAAPKE Strategie GmbH and KAAPKE Marketing GmbH. They are a leading brand developing company in Germany, specializing in working for companies in the “German Mittelstand.” The company develops strategies for brand positioning, brand-conforming design, and communication campaigns.

Read More