Dr. Calvin Clarke opened Clarke EyeCare Center in Wichita Falls, Texas, back in 1973. His son, Danny, and his daughter-in-law, Elizabeth – who met each other at optometry school – then joined the practice in 1995. In 2010, the younger Clarke's bought the business - which provides optometry services, prescription glasses and contact lens - though the senior Dr. Clarke continues to see patients. The Clarke's began playing The Great Game of Business a few months after the change in ownership.
While the business was doing well operationally, Clarke knew that his profits were some-what low relative to the industry and, more importantly, cash flow was not where it needed to be. “Bills would come in and checks would go out, but it was always borderline with how much money we had in the bank,” he says. Dr. Clarke also knew that his peers in the op-tometry field who were financially successful tended to be micro-managers when it came to the business side of the operation. He wasn’t interested. Rather, he hoped that playing the GGOB with his associates would bring about even better results than anything he could do on his own.