All-Star Case Studies

Learn from the "Best of the Best" - the Great Game™ All-Stars

SRC Electrical

Company Background

SRC Electrical, which re-manufactures starters, alternators, and generators for the agricultural and construction industries, has been playing the GGOB since its start as a joint venture with Case New Holland back in 1991. Over time, and especially after the company became entirely owned by SRC in 2009, SRC Electrical has become one of open-book management’s most prominent evangelists. Today, it serves as a showcase for visitors interested in learning how to play the GGOB from the best of the very best.

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National Center for Employee Ownership

Company Background

Founded by Corey Rosen back in 1981, The National Center for Employee Ownership (NCEO) is a private, nonprofit membership and research organization that serves as the leading source of accurate, unbiased information and research on employee stock ownership plans (ESOPs), equity compensation plans such as stock options, and ownership culture. Rosen says he started playing the GGOB back in 1984 after reading about it in an issue of Inc. magazine. “I knew right away that the GGOB was a perfect fit for the way we wanted to operate,” says Rosen, who was succeeded as the director of the NCEO by Loren Rodgers in April 2011.

Business Challenges

Rosen started the NCEO with the idea that there was a need for an organization that could create an awareness and understanding of how companies could benefit through employee ownership. Initially, his goal was to use grants to fund the growth of his new organization. But, after multiple rejections, Rosen decided that the NCEO would become self-sustaining by selling the information he was compiling through books and conferences – which created unique challenges for his not-for-profit organization. “Unlike a for-profit business, we didn’t want to set a market-clearing price as we wanted to keep prices low to make the information as accessible as possible,” says Rosen.

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Zingerman’s Community of Businesses

Company Background

It was back in 1982 that Ari Weinzweig and his partner, Paul Saginaw, opened Zingerman’s Delicatessen in Ann Arbor, Michigan. The business has grown by leaps and bounds – particularly since 1992, when the partners began to expand their enterprise by creating the Zingerman’s Community of Businesses (ZCoB), a collection of what is now 11 ventures that include: the deli, a bakery, a mail-order house, a caterer, a training business, a coffee company, a creamery, a restaurant, a candy maker, an event space, and most recently, a Korean restaurant. ZCob also includes a separate business called Zingerman’s Service Network that provides administrative services to its sister companies. Zingerman’s was inducted into the Great Game of Business Hall of Fame in 2007.

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