Willoway Nurseries is a wholesale grower of trees, shrubs, perennials and seasonal color crops that ships to retailers and contractors in 26 states. The company was searching for a way to operate leaner and to get its workforce, employees in the field and in the back-office, on the same page.
Founded by Les and Marilyn Demaline in 1954, the second generation oversees current operations. The third generation has also taken an interest in the business - granddaughter, Emily Showalter, oversees the HR department and grandson, Eric Demaline, is a foreman in operations. During the past 61 years, the company has transitioned from landscaping to a wholesale nursery, growing more than 2,000 varieties of plant material on 1,000 acres. Willoway is currently the largest wholesale grower of nursery products in Ohio, with a customer base of more than 1,200 independent garden centers and landscape contractors in the Midwest and East Coast.