Founded by Corey Rosen back in 1981, The National Center for Employee Ownership (NCEO) is a private, nonprofit membership and research organization that serves as the leading source of accurate, unbiased information and research on employee stock ownership plans (ESOPs), equity compensation plans such as stock options, and ownership culture. Rosen says he started playing the GGOB back in 1984 after reading about it in an issue of Inc. magazine. “I knew right away that the GGOB was a perfect fit for the way we wanted to operate,” says Rosen, who was succeeded as the director of the NCEO by Loren Rodgers in April 2011.
Rosen started the NCEO with the idea that there was a need for an organization that could create an awareness and understanding of how companies could benefit through employee ownership. Initially, his goal was to use grants to fund the growth of his new organization. But, after multiple rejections, Rosen decided that the NCEO would become self-sustaining by selling the information he was compiling through books and conferences – which created unique challenges for his not-for-profit organization. “Unlike a for-profit business, we didn’t want to set a market-clearing price as we wanted to keep prices low to make the information as accessible as possible,” says Rosen.