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Clark EyeCare Center


Company Background

Dr. Calvin Clarke opened Clarke EyeCare Center in Wichita Falls, Texas, back in 1973. His son, Danny, and his daughter-in-law, Elizabeth – who met each other at optometry school – then joined the practice in 1995. 1n 2010, the younger Clarkes bought the business - which provides optometry services, prescription glasses and contact lenses - though the senior Dr. Clarke continues to see patients. The Clarkes began playing The Great Game of Business a few months after the change in ownership.

Great Game Solutions

One of the challenges Dr. Clarke faced in implementing the GGOB was that he could not legally share ownership with his associates through a program like an ESOP. “You have to be a licensed optometrist to own a piece of the practice,” he says. That meant that to get his associates to think like owners, he needed to rely on creative bonus programs to achieve similar results.


  • “Profit-Ability”: Year-over-year net profits are up an impressive 60%.
  • Cost Containment: Cost of goods sold are 20% lower since the firm implemented the GGOB.
  • Growth Spurt: Revenues have spiked a collective 21% since the firm implemented the GGOB.