--- title: The Change the Game Podcast | Marketing and Communications description: Marketing and Communications | The Change the Game Podcast for The Great Game of Business --- [![](https://www.greatgame.com/hubfs/Templates-2020/Home/GGOB%20logo%20(1).png) ](https://www.greatgame.com/) - What Do We Do? ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [What We Do](https://www.greatgame.com/what-is-great-game-business) - [Who We Are](https://www.greatgame.com/about-great-game-business) - [Our Process](https://www.greatgame.com/about/our-process) - [Meet The Team](https://www.greatgame.com/meet-the-team) - [Why Choose Great Game?](https://www.greatgame.com/why-choose-great-game) - Resources ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Free Tools](https://www.greatgame.com/diy-resources) - [Great Game GO](https://www.greatgame.com/community) - [Blog](https://www.greatgame.com/blog) - [Podcast](https://www.greatgame.com/podcast) - [Bonus Plan Design](https://www.greatgame.com/bonus-plan-design) - [Books](https://www.greatgame.com/books/3books) - [Videos](https://www.greatgame.com/videos) - [Testimonials and Case Studies](https://www.greatgame.com/case-studies/industry-display) - Events ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Great Game® Conference](https://www.greatgame.com/conference-2026) - [Discover the Game: Free Intro](https://www.greatgame.com/introductory-workshop) - [Great Game® Experience Workshop](https://www.greatgame.com/great-game-experience-workshop) - [Leading the Game Cohort](https://www.greatgame.com/leading-the-game) - [See All Events](https://www.greatgame.com/event-dates) - Coaching ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Get A Coach](https://www.greatgame.com/coaching) - [Meet the Coaches](https://www.greatgame.com/meet-the-coaches) - [Training](https://www.greatgame.com/trainings) ![](https://www.greatgame.com/hubfs/Templates-2021/HamMenuBlack.png) ![](https://www.greatgame.com/hubfs/Templates-2021/CloseButton.png) - What Do We Do? ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [What We Do](https://www.greatgame.com/what-is-great-game-business) - [Who We Are](https://www.greatgame.com/about-great-game-business) - [Our Process](https://www.greatgame.com/about/our-process) - [Meet The Team](https://www.greatgame.com/meet-the-team) - [Why Choose Great Game?](https://www.greatgame.com/why-choose-great-game) - Resources ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Free Tools](https://www.greatgame.com/diy-resources) - [Great Game GO](https://www.greatgame.com/community) - [Blog](https://www.greatgame.com/blog) - [Podcast](https://www.greatgame.com/podcast) - [Bonus Plan Design](https://www.greatgame.com/bonus-plan-design) - [Books](https://www.greatgame.com/books/3books) - [Videos](https://www.greatgame.com/videos) - [Testimonials and Case Studies](https://www.greatgame.com/case-studies/industry-display) - Events ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Great Game® Conference](https://www.greatgame.com/conference-2026) - [Discover the Game: Free Intro](https://www.greatgame.com/introductory-workshop) - [Great Game® Experience Workshop](https://www.greatgame.com/great-game-experience-workshop) - [Leading the Game Cohort](https://www.greatgame.com/leading-the-game) - [See All Events](https://www.greatgame.com/event-dates) - Coaching ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Get A Coach](https://www.greatgame.com/coaching) - [Meet the Coaches](https://www.greatgame.com/meet-the-coaches) - [Training ](https://www.greatgame.com/trainings) - [Community Membership](https://www.greatgame.com/membership-purchase) - [Store](https://ggob.myshopify.com/) - [FAQ](https://www.greatgame.com/faqs) - [Become a Coach](https://www.greatgame.com/internal-coach) - [Have Us Speak at Your Event](https://www.greatgame.com/ggobspeakers) - [Trusted Partners](https://www.greatgame.com/trusted-partners) - [Search](https://www.greatgame.com/site-search) ## **![GGOB + 21 Hats-1](https://www.greatgame.com/hs-fs/hubfs/GGOB%20+%2021%20Hats-1.png?width=250&height=81&name=GGOB%20+%2021%20Hats-1.png) **   ## **About Our Podcasts** Podcasts for entrepreneurs, business owners, and leaders. These messages are brought to you directly from CEOs and business thinkers to help build healthier companies, better businesses, and better lives for both you and your employees.   ### [Marketing Workshop - May 18, 2023](https://www.greatgame.com/podcast/episode122) ## [I Didn't Know It Was Going To Work](https://www.greatgame.com/podcast/episode122) ![Loren Feldman](https://www.greatgame.com/hubfs/LF.jpg) ***Introduction:*** This week, Shawn Busse and Loren Feldman talk to John Garrett about his contrarian approach to newspapers, marketing, and competition. Garrett has built a Texas-based chain of print newspapers that has managed to outcompete established news organizations and digital platforms for both community engagement and local advertising. Not surprisingly, when he first took out a $39,000 credit card loan in 2005 and started telling people that his business model would feature a monthly print publication that he would mail to everyone in his target communities for free, he didn’t get a lot of congratulations. And not everything he’s tried has worked. An expansion into Arizona, Tennessee, and Georgia, for example, failed early in the pandemic. But almost 20 years after its debut, a period during which most local publications have been in retreat, Community Impact is thriving. And from his seat as a publisher, Garrett offers a perspective on marketing that any business owner would be wise to consider. **— Loren Feldman** [All posts](https://www.greatgame.com/podcast/all) ## About The Podcast ![GGOB + 21 Hats-1](https://www.greatgame.com/hs-fs/hubfs/GGOB%20+%2021%20Hats-1.png?width=400&height=129&name=GGOB%20+%2021%20Hats-1.png) The Great Game of Business has partnered with [21 Hats](https://21hats.com/) to bring the 21 Hats Podcast to all entrepreneurs in The Great Game of Business community! Hosted by Loren Feldman, this podcast offers real-world business insight. Tune in to stay up to date on today's business issues, hear real stories about organizational challenges leaders are facing, and take away strategies CEOs are using in the business world today. When you subscribe, you'll receive a weekly email notification of this podcast. Plus, receive a message any time a new podcast episode is published on The Great Game of Business "Change the Game Podcast."   **Subscribe to Get notified about new episodes from 21 Hats and the Change the Game Podcasts!** [![GGOB Logo Footer](https://www.greatgame.com/hs-fs/hubfs/Templates-2018/Home/temp/GGOB_Logo_Footer.png?width=465&name=GGOB_Logo_Footer.png "GGOB Logo Footer")](https://www.greatgame.com/) [Terms of Use](https://www.greatgame.com/terms) | [Privacy Policy](https://www.greatgame.com/privacy-policy)  Cookie Settings All trademarks, trade names or logos mentioned or used herein are the property of their respective owners.  Reference to any product or service by manufacturer, trade name, trademark or otherwise does not reflect any affiliation with the manufacturer or its endorsement of the products or services.  |  COPYRIGHT © 2026 THE GREAT GAME OF BUSINESS, INC.  All rights reserved. For over 40 years, The Great Game of Business™ has helped organizations reach their highest potential and value. Tapping into the universal human need to win, GGOB educates your people in the rules of business, rallies them around a common goal, empowers them to see and improve the score, and engages them by giving them a stake in the outcome. #### Quick Links #### The Great Game of Business 2401 E. Sunshine St. Springfield, MO 65804 [800.386.2752](tel:18003862752) [info@ggob.com](mailto:info@ggob.com) [**](https://www.facebook.com/greatgameofbusiness/) [**](https://twitter.com/Gr8GameBusiness) [**](https://www.linkedin.com/company/the-great-game-of-business/) [**](https://www.youtube.com/user/GreatGameofBusiness) [**](https://www.instagram.com/thegreatgameofbusiness/) ![](https://www.facebook.com/tr?id=263477480705198&ev=PageView&noscript=1) ![](https://px.ads.linkedin.com/collect/?pid=2040065&fmt=gif)