--- title: The Change the Game Podcast | Howard Partridge description: Howard Partridge Bio Howard Partridge is an international business coach with coaching members in over 100 industries in 18 countries. He is a best selling author of eight books, a TEDx Speaker, the exclusive business coach for the Zig Ziglar Corporation, the first Ziglar Legacy Trainer in the world, the first founding member of The John Maxwell Team and a Master Trainer DISC Certified Human Behavior Expert. He is also now a Business Made Simple Coach. Howard grew up on welfare in Mobile Alabama and left home at 18. He arrived in Houston, Texas on a Greyhound bus with only 25 cents in his pocket. He started his first business out of the trunk of his car in 1984 and built it into a multi-million dollar enterprise. He has owned 9 small businesses altogether and owns 4 companies at the time of this printing. He is president of Phenomenal Products, Inc. which helps small business owners stop being a slave to their business by transforming it into a predictable, profitable, turnkey operation. Since 1998, Howard has helped small business owners around the world dramatically improve their businesses. He has led hundreds of seminars, webinars, workshops and holds his own live multi-day events which have featured some of America’s top business trainers including John Maxwell, Michael Gerber, Bob Burg, Dr. Joseph A. Michelli, Darren Hardy, Dr. Robert Rohm and American legend Zig Ziglar. Howard is married to Denise, has one son, Christian, and is a proud grandfather to Gianna and Elijah Partridge. Short Stage Introduction for Howard Partridge Howard Partridge is an international business coach with coaching members in 109 industries in 20 countries. He is a best selling author of eight books, a TEDx Speaker, the exclusive business coach for the Zig Ziglar Corporation, the first Ziglar Legacy Trainer in the world, the first founding member of The John Maxwell Team and a Master DISC Certified Human Behavior Expert. --- [![](https://www.greatgame.com/hubfs/Templates-2020/Home/GGOB%20logo%20(1).png) ](https://www.greatgame.com/) - What Do We Do? ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [What We Do](https://www.greatgame.com/what-is-great-game-business) - [Who We Are](https://www.greatgame.com/about-great-game-business) - [Our Process](https://www.greatgame.com/about/our-process) - [Meet The Team](https://www.greatgame.com/meet-the-team) - [Why Choose Great Game?](https://www.greatgame.com/why-choose-great-game) - Resources ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Free Tools](https://www.greatgame.com/diy-resources) - [Great Game GO](https://www.greatgame.com/community) - [Blog](https://www.greatgame.com/blog) - [Podcast](https://www.greatgame.com/podcast) - [Bonus Plan Design](https://www.greatgame.com/bonus-plan-design) - [Books](https://www.greatgame.com/books/3books) - [Videos](https://www.greatgame.com/videos) - [Testimonials and Case Studies](https://www.greatgame.com/case-studies/industry-display) - Events ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Great Game® Conference](https://www.greatgame.com/conference-2026) - [Discover the Game: Free Intro](https://www.greatgame.com/introductory-workshop) - [Great Game® Experience Workshop](https://www.greatgame.com/great-game-experience-workshop) - [Leading the Game Cohort](https://www.greatgame.com/leading-the-game) - [See All Events](https://www.greatgame.com/event-dates) - Coaching ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Get A Coach](https://www.greatgame.com/coaching) - [Meet the Coaches](https://www.greatgame.com/meet-the-coaches) - [Training](https://www.greatgame.com/trainings) ![](https://www.greatgame.com/hubfs/Templates-2021/HamMenuBlack.png) ![](https://www.greatgame.com/hubfs/Templates-2021/CloseButton.png) - What Do We Do? ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [What We Do](https://www.greatgame.com/what-is-great-game-business) - [Who We Are](https://www.greatgame.com/about-great-game-business) - [Our Process](https://www.greatgame.com/about/our-process) - [Meet The Team](https://www.greatgame.com/meet-the-team) - [Why Choose Great Game?](https://www.greatgame.com/why-choose-great-game) - Resources ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Free Tools](https://www.greatgame.com/diy-resources) - [Great Game GO](https://www.greatgame.com/community) - [Blog](https://www.greatgame.com/blog) - [Podcast](https://www.greatgame.com/podcast) - [Bonus Plan Design](https://www.greatgame.com/bonus-plan-design) - [Books](https://www.greatgame.com/books/3books) - [Videos](https://www.greatgame.com/videos) - [Testimonials and Case Studies](https://www.greatgame.com/case-studies/industry-display) - Events ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Great Game® Conference](https://www.greatgame.com/conference-2026) - [Discover the Game: Free Intro](https://www.greatgame.com/introductory-workshop) - [Great Game® Experience Workshop](https://www.greatgame.com/great-game-experience-workshop) - [Leading the Game Cohort](https://www.greatgame.com/leading-the-game) - [See All Events](https://www.greatgame.com/event-dates) - Coaching ![](https://www.greatgame.com/hubfs/Templates-2021/DownArrowBlueLarger.svg) - [Get A Coach](https://www.greatgame.com/coaching) - [Meet the Coaches](https://www.greatgame.com/meet-the-coaches) - [Training ](https://www.greatgame.com/trainings) - [Community Membership](https://www.greatgame.com/membership-purchase) - [Store](https://ggob.myshopify.com/) - [FAQ](https://www.greatgame.com/faqs) - [Become a Coach](https://www.greatgame.com/internal-coach) - [Have Us Speak at Your Event](https://www.greatgame.com/ggobspeakers) - [Trusted Partners](https://www.greatgame.com/trusted-partners) - [Search](https://www.greatgame.com/site-search) ## **![GGOB + 21 Hats-1](https://www.greatgame.com/hs-fs/hubfs/GGOB%20+%2021%20Hats-1.png?width=250&height=81&name=GGOB%20+%2021%20Hats-1.png) **   ## **About Our Podcasts** Podcasts for entrepreneurs, business owners, and leaders. These messages are brought to you directly from CEOs and business thinkers to help build healthier companies, better businesses, and better lives for both you and your employees.   ## Howard Partridge ![Howard Partridge](https://www.greatgame.com/hubfs/Howard%20Partridge%20author%20photo.png) Howard Partridge Bio Howard Partridge is an international business coach with coaching members in over 100 industries in 18 countries. He is a best selling author of eight books, a TEDx Speaker, the exclusive business coach for the Zig Ziglar Corporation, the first Ziglar Legacy Trainer in the world, the first founding member of The John Maxwell Team and a Master Trainer DISC Certified Human Behavior Expert. He is also now a Business Made Simple Coach. Howard grew up on welfare in Mobile Alabama and left home at 18. He arrived in Houston, Texas on a Greyhound bus with only 25 cents in his pocket. He started his first business out of the trunk of his car in 1984 and built it into a multi-million dollar enterprise. He has owned 9 small businesses altogether and owns 4 companies at the time of this printing. He is president of Phenomenal Products, Inc. which helps small business owners stop being a slave to their business by transforming it into a predictable, profitable, turnkey operation. Since 1998, Howard has helped small business owners around the world dramatically improve their businesses. He has led hundreds of seminars, webinars, workshops and holds his own live multi-day events which have featured some of America’s top business trainers including John Maxwell, Michael Gerber, Bob Burg, Dr. Joseph A. Michelli, Darren Hardy, Dr. Robert Rohm and American legend Zig Ziglar. Howard is married to Denise, has one son, Christian, and is a proud grandfather to Gianna and Elijah Partridge. Short Stage Introduction for Howard Partridge Howard Partridge is an international business coach with coaching members in 109 industries in 20 countries. He is a best selling author of eight books, a TEDx Speaker, the exclusive business coach for the Zig Ziglar Corporation, the first Ziglar Legacy Trainer in the world, the first founding member of The John Maxwell Team and a Master DISC Certified Human Behavior Expert. ### Recent Posts ## [Building Winning Relationships](https://www.greatgame.com/podcast/episode52) ![Howard Partridge](https://www.greatgame.com/hubfs/Howard%20Partridge%20author%20photo.png) **Howard Partridge, International business coach, **reveals how his relationship with Zig Ziglar changed his mind set and business. Howard will also tell you the number one thing a small business owner can take away from his years of experience as a Zig Ziglar legacy trainer. 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