In this unprecedented time of crisis, many business owners and leaders are faced with challenges that only a few weeks ago were unimaginable. While some are facing complete shutdown of operations, others are operating beyond normal capacity. What all have in common are the uncertainties and the desire to not just weather the storm, but to come out the other side even more prosperous and grounded in business practices that allow them to thrive.
Fear. Uncertainty. A growing sense of panic every time the president delivers a national address filled with increasingly bad news. Even with interest rates at essentially zero percent, the stock market (and 401(k) balances) continues to tumble. Chatter around the workplace is filled with questions like: Should I get married? Can I afford to pay my rent? Will I get sick? Will I have a job tomorrow?
If you want to take the fear out of your family, consider taking the following steps:
1. Breathe! We are going to be okay!
2. Priority One: Is everyone healthy?
3. Do we have the food we need?
4. Do we have the supplies we need?
5. Do we have a meet-up plan in case of emergencies?
If you want to survive and grow, you needed to focus on maintaining positive cash flow.
Cash flow is your Critical Number™ now. Period.
This is the most critical time to stay diligent to the practices of The Game.